Add-on Acquisition • Food

Peepul Capital Exits Sresta

On April 17, 2025, ITC invested in food company Sresta from Peepul Capital

Investment Context
  • This is ITC’s 1st transaction in the Food sector.
  • This is ITC’s 2nd transaction in India.

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Investment Summary

Date April 17, 2025
Target Sresta
Sector Food
Investor(s) ITC
Sellers(s) Peepul Capital
Deal Type Add-on Acquisition

Target Company

Sresta

Hyderabad, India
Sresta sources, processes and markets a variety of organic food products under the brand name “24 Mantra”, in both domestic and international markets. Its product portfolio includes cereals, pulses, flours, spices and processed products like juices, ready to cook (RTC) products and purees. Sresta was founded in 2004 and is based in Hyderabad, India.
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Investor Overview 1

Investor

ITC

Kolkata, India

Category Company
Founded 1910
Sector Consumer Products
Employees22,041
Revenue 746.5B INR (2025)
DESCRIPTION

ITC is engages in fast-moving consumer goods, hotels, paperboards and paper and packaging, agri, and information technology businesses in India and internationally. ITC was founded in 1910 and is based in Kolkata, West Bengal.


Deal Context for Investor #
Overall 2 of 2
Sector: Food 1 of 1
Type: Add-on Acquisition 2 of 2
Country: India 2 of 2
Year: 2025 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-17 Mother Sparsh

Panchkula, India

Mother Sparsh provides natural, gentle care solutions for babies and kids, from lotions and shampoos to baby wash, mosquito repellent, sunscreen, and more. Mother Sparsh was formed in 2016 and is headquartered in Panchkula, Haryana.

Buy -

Seller Profile 1

SELLER

Peepul Capital


Category Growth Capital Firm
Founded 2000
PE ASSETS 700M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peepul Capital is an India-focused private equity firm focused on promising early-stage, expansion-stage and restructuring/buyout opportunities. Peepul looks to invest $15 to $35 million per transaction. The Firm prefers 'asset light', scalable businesses with products and services targeting the Indian consumer. Peepul was formed in 2000 and maintains its investment offices in Chennai and Hyderabad.


Deal Context for Seller #
Overall 12 of 12
Sector: Food 1 of 1
Type: Add-on Acquisition 8 of 8
Country: India 8 of 8
Year: 2025 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-04-05 Ecom Express

New Delhi, India

Ecom Express is a provider of logistics solutions and last-mile delivery services in India. The company works with all major E-commerce and TV Shopping companies delivering shipments to end customers in 100 cities via 200 distribution centers. Ecom Express was established in 2012 and is based in New Delhi, New Delhi.

Sell Rs14.0B

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