M&A Deal Summary

Pattern Acquires ROI Hunter

On December 3, 2025, Pattern acquired software company ROI Hunter

Acquisition Highlights
  • This is Pattern’s 2nd transaction in the Software sector.
  • This is Pattern’s 1st transaction in Czech Republic.

M&A Deal Summary

Date 2025-12-03
Target ROI Hunter
Sector Software
Buyer(s) Pattern
Deal Type Add-on Acquisition
Advisor(s) ICON Investments (Financial)

Target

ROI Hunter

Brno, Czech Republic
ROI Hunter is a software firm that offers a product-performance management platform that helps e-commerce retailers and marketers analyse, manage, and optimise performance. ROI Hunter was founded in 2014 and is headquartered in Brno, Czech Republic.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Pattern

Lehi, Utah, United States

Category Company
Founded 2013
Sector Marketing
DESCRIPTION

Pattern is a tech-enabled e-commerce retail partner to CPG companies that are seeking to maximize performance across global digital marketplaces. The Company uses proprietary technology to help brands accelerate profitable eCommerce growth on digital marketplaces such as Amazon, Alibaba, Mercadolibre, and eBay, primarily acting as the exclusive authorized partner. Pattern provides full-service global distribution and logistics for marketplaces and D2C fulfillment. Pattern was founded in 2013 and is based in Lehi, Utah.


DEAL STATS #
Overall 4 of 4
Sector: Software M&A 2 of 2
Type: Add-on Acquisition M&A Deals 4 of 4
Country: Czech Republic M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-17 Current

Lehi, Utah, United States

Current is an influencer marketing platform that gives brands the ability to quickly scale up, manage, and optimize their influencer campaigns to keep pace with a rapidly evolving digital and cultural landscape. Current is based in Lehi, Utah.

Buy -