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  6. Pattern Acquires NextWave

M&A Deal Summary

Pattern Acquires NextWave

On December 18, 2025, Pattern acquired digital media company NextWave

Acquisition Highlights
  • This is Pattern’s 1st transaction in the Digital Media sector.
  • This is Pattern’s 4th transaction in the United States.
  • This is Pattern’s 3rd transaction in California.

M&A Deal Summary
Date 2025-12-18
Target NextWave
Sector Digital Media
Buyer(s) Pattern
Deal Type Add-on Acquisition

Target

NextWave

Los Angeles, California, United States
NextWave is a social media talent management and marketing services agency that connects content creators with brands, particularly for social commerce and TikTok Shop-related partnerships. NextWave was founded in 2022 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Pattern

Lehi, Utah, United States
Category Company
Founded 2013
Sector Marketing
DESCRIPTION

Pattern is a tech-enabled e-commerce retail partner to CPG companies that are seeking to maximize performance across global digital marketplaces. The Company uses proprietary technology to help brands accelerate profitable eCommerce growth on digital marketplaces such as Amazon, Alibaba, Mercadolibre, and eBay, primarily acting as the exclusive authorized partner. Pattern provides full-service global distribution and logistics for marketplaces and D2C fulfillment. Pattern was founded in 2013 and is based in Lehi, Utah.

DEAL STATS #
Overall 5 of 5
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 5 of 5
State: California M&A 3 of 3
Country: United States M&A 4 of 4
Year: 2025 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-03 ROI Hunter

Brno, Czech Republic

ROI Hunter is a software firm that offers a product-performance management platform that helps e-commerce retailers and marketers analyse, manage, and optimise performance. ROI Hunter was founded in 2014 and is headquartered in Brno, Czech Republic.

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