M&A Deal Summary

Pattern Acquires Amplifi.io

On February 2, 2022, Pattern acquired information technology company Amplifi.io

Acquisition Highlights
  • This is Pattern’s 1st transaction in the Information Technology sector.
  • This is Pattern’s 2nd transaction in the United States.
  • This is Pattern’s 2nd transaction in California.

M&A Deal Summary

Date 2022-02-02
Target Amplifi.io
Sector Information Technology
Buyer(s) Pattern
Deal Type Add-on Acquisition

Target

Amplifi.io

Irvine, California, United States
Amplifi.io is a digital asset management (DAM) and product information management (PIM) platform. Amplifi.io was founded in 2015 and is based in Irvine, California.

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Buyer(S) 1

Buyer

Pattern

Lehi, Utah, United States

Category Company
Founded 2013
Sector Marketing
DESCRIPTION

Pattern is a tech-enabled e-commerce retail partner to CPG companies that are seeking to maximize performance across global digital marketplaces. The Company uses proprietary technology to help brands accelerate profitable eCommerce growth on digital marketplaces such as Amazon, Alibaba, Mercadolibre, and eBay, primarily acting as the exclusive authorized partner. Pattern provides full-service global distribution and logistics for marketplaces and D2C fulfillment. Pattern was founded in 2013 and is based in Lehi, Utah.


DEAL STATS #
Overall 2 of 5
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 5
State: California M&A 2 of 3
Country: United States M&A 2 of 4
Year: 2022 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-10 Enlisted Design

Oakland, California, United States

Formed in 2008, Enlisted Design creates cohesive brand and product experiences for the world's most sought after brands. With design studios in Oakland, CA, and Salt Lake City, Enlisted partners with well established and challenger brands like Allbirds, Stance, Arlo, Samsung, and Nestlé to create a better future through next-level industrial design, branding, packaging design, and digital experience. Enlisted has received every major world-wide design award including being named "Design Company of the Year" Finalist by Fast Company.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-17 Current

Lehi, Utah, United States

Current is an influencer marketing platform that gives brands the ability to quickly scale up, manage, and optimize their influencer campaigns to keep pace with a rapidly evolving digital and cultural landscape. Current is based in Lehi, Utah.

Buy -