Add-on Acquisition • Marketing

Pathkey.AI Acquires The Social Science

On December 14, 2017, Pathkey.AI acquired marketing company The Social Science

Acquisition Context

This is Pathkey.AI’s 1st transaction in the Marketing sector.
This is Pathkey.AI’s 1st transaction in Australia.

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M&A Deal Summary
Date	December 14, 2017
Target	The Social Science
Sector	Marketing
Buyer(s)	Pathkey.AI
Deal Type	Add-on Acquisition

Target Company

The Social Science

St Kilda, Australia

The Social Science is a digital marketing agency that offers content creation, social media monitoring and reporting services. The Social Science was established in 2013 and is based in St Kilda, Australia.

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Buyer Overview 1

Buyer

Pathkey.AI

Sydney, Australia

Category	Company
Founded	1994
Sector	Marketing
Revenue	1M AUD (2023)

DESCRIPTION

Pathkey.AI is a social media tool that helps brands drive and measure engagement with targeted advertising, contests and analytics technology. Pathkey.AI was incorporated in 1994 and is based in Sydney, New South Wales.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Australia	1 of 1
Year: 2017	1 of 1

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