M&A Deal Summary

PathFactory Acquires Uberflip

On July 15, 2024, PathFactory acquired internet software and services company Uberflip from Updata Partners

Acquisition Highlights
  • This is PathFactory’s 1st transaction in the Internet Software and Services sector.
  • This is PathFactory’s 1st transaction in Canada.
  • This is PathFactory’s 1st transaction in Ontario.

M&A Deal Summary

Date 2024-07-15
Target Uberflip
Sector Internet Software and Services
Buyer(s) PathFactory
Sellers(s) Updata Partners
Deal Type Add-on Acquisition

Target

Uberflip

Toronto, Ontario, Canada
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. Uberflip was founded in 2012 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

PathFactory

Toronto, Ontario, Canada

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

PathFactory is a provider of an intelligent content platform for B2B digital marketing. PathFactory was founded in 2012 and is based in Toronto, Ontario.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2024 M&A 1 of 1

Seller(S) 1

SELLER

Updata Partners

Washington, District of Columbia, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1998
PE ASSETS 1.5B USD
Size Large
Type Sector Focused
DESCRIPTION

Updata Partners is the investment affiliate of Updata Advisors, an East Coast US based investment bank. Updata Partners looks to invest in growth oriented information technology businesses from early-stage to buyout, with revenues up to $50 million. Updata Partners typically invests between $15 and $150 million as a lead or co-lead investor. Within information technology, Updata has specific interest in; infrastructure software, physical and digital security, storage software, educational software, internet and interactive technology, media and wireless infrastructure and services, financial technology software, retail technology, business intelligence, subscription-based and on-demand information services, and business services. Updata Partners was formed in 1998 and is based in Washington DC.


DEAL STATS #
Overall 45 of 46
Sector: Internet Software and Services M&A 8 of 8
Type: Add-on Acquisition M&A Deals 32 of 33
State: Ontario M&A 1 of 1
Country: Canada M&A 1 of 1
Year: 2024 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-09 PerformYard

Arlington, Virginia, United States

PerformYard is a performance management solution that helps organizations of all sizes facilitate employee evaluations, goal tracking, and feedback processes. PerformYard was founded in 2013 and is based in Arlington, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-09 Interactions

Franklin, Massachusetts, United States

Interactions provides a revolutionary offering for the customer service market that enables companies to dramatically improve the customer experience and substantially lower costs. Solving the problems inherent to speech recognition and outsourcing, Interactions' Intent Recognition(tm) is a generation leaping approach that enables significantly higher automation rates that address a much broader and more complex range of customer interactions. Interactions was founded in 2004 and is based in Franklin, Massachusetts.

Sell -