M&A Deal Summary

Partnerize Acquires Pepperjam

On July 29, 2020, Partnerize acquired marketing company Pepperjam from Banneker Partners, Sterling Partners Private Equity and Permira

Acquisition Highlights
  • This is Partnerize’s 1st transaction in the Marketing sector.
  • This is Partnerize’s 2nd transaction in the United States.
  • This is Partnerize’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2020-07-29
Target Pepperjam
Sector Marketing
Buyer(s) Partnerize
Sellers(s) Banneker Partners
Sterling Partners Private Equity
Permira
Deal Type Add-on Acquisition

Target

Pepperjam

Wilkes-Barre, Pennsylvania, United States
Pepperjam LLC is a performance marketing solutions provider powering growth for marketers seeking a scaled alternative to their primary sales and marketing channels. Ascend™, Pepperjam’s cloud-based affiliate marketing lifecycle platform, delivers a fully integrated partner discovery, recruitment, tracking, payment, and brand safety solution. Pepperjam was founded in 1999 and is based in Wilkes-Barre, Pennsylvania.

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Buyer(S) 1

Buyer

Partnerize

Newcastle upon Tyne, United Kingdom
Category Company
Founded 2010
Sector Software
DESCRIPTION

Partnerize is a provider of AI-powered Partnerize Partnership Automation Platform that delivers data-driven intelligence and industry-leading management tools that are essential for materially improving ROI from this fast-growing sales channel. Partnerize was founded in 2010 and is based in Newcastle upon Tyne, United Kingdom.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Pennsylvania) 1 of 1
Country (United States) 2 of 2
Year (2020) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-26 BrandVerity

Seattle, Washington, United States

BrandVerity is a SaaS provider of brand protection solutions for enterprise businesses. The company’s Paid Search Monitoring and Web Compliance solutions efficiently monitor partners, affiliates and third parties to make the Internet a more trustworthy place for brands to interact with their customers. BrandVerity is based in Seattle, Washington.

Buy -

Seller(S) 3

SELLER

Banneker Partners

San Francisco, California, United States

Investor

Category Private Equity Firm
Founded 2010
PE ASSETS 1.0B USD
Size Large
Type Sector Focused
DESCRIPTION

Banneker Partners is a West Coast based private equity firm focused on investing in software/SaaS, internet, and business services companies. Banneker looks to partner with management when making acquisitions. Firm principals have experience investing in high growth as well as mature/legacy businesses. Banneker Partners was formed in 2010 and is based in San Francisco.

DEAL STATS #
Overall 3 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 3 of 4
State (Pennsylvania) 1 of 1
Country (United States) 3 of 4
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-29 Ever.Ag

Lewisville, Texas, United States

Ever.Ag is a pioneering provider of market intelligence and software-as-a-service (SaaS) solutions. Ever.Ag offers a wide range of innovative agtech solutions that empower agriculture, food and beverage supply chains to feed a growing world. Ever.Ag was founded in 2000 and is based in Lewisville, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-08-05 Ancestry

Provo, Utah, United States

Ancestry.com is a provider of family history and consumer genomics information, and helps people gain a new level of understanding about their lives. The Company's suite of history products include Archives, Fold3, Newspapers.com, AncestryDNA, and AncestryHealth. Ancestry.com was formed in 1990 and is based in Provo, Utah.

Sell $4.7B
SELLER

Sterling Partners Private Equity

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1983
PE ASSETS 5.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Sterling Partners Private Equity is the private equity arm of asset management firm Sterling Partners. Sterling Partners Private Equityis focused on investing in small to medium-sized companies positioned for growth, either organically or through acquisitions. Sterling has a strong interest in businesses with differentiated products, defensible competitive positions, recurring revenues, and diversified customers. The Firm's target equity commitment size is $5 to $175 million. Broad sectors of interest include direct marketing, education, specialty distribution, specialty manufacturing, healthcare, technology, and business services. Sterling Partners was formed in 1983 and is based in Chicago, Illinois.

DEAL STATS #
Overall 44 of 51
Sector (Marketing) 6 of 6
Type (Add-on Acquisition) 28 of 34
State (Pennsylvania) 2 of 3
Country (United States) 42 of 49
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-05-12 Stella

Chicago, Illinois, United States

Stella is committed to making available breakthrough treatments for trauma symptoms, anxiety, and depression. Stella relieves symptoms of PTSD with the Stellate Ganglion Block (SGB), a widely studied procedure that can “reset” the brain to its pre-trauma state. Patients can also access other treatments, all offered in the US, Australia, and Israel, through a specialized patient care team and Stella’s technology platform.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-14 Datacubed Health

Brooklyn, New York, United States

Datacubed Health is a technology company making better science and healthier communities a reality. Datacubed applies individualized solutions for the capture of data, including smartphone apps, wearable, in-home, and environmental sensors, for remote engagement with patients and for virtual clinical studies. Focusing on healthcare and life sciences, Datacubed offers software and services driven by behavioral science to improve patient retention and compliance, resulting in better data and positive health outcomes. Datacubed Health was founded in 2016 and is based in Brooklyn, New York.

Buy -
SELLER

Permira

London, United Kingdom

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 75.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Permira is a mega-sized private equity firm that targets large company investments around the world. Permira invests to support acquisitions, leveraged buyouts, take-privates, turnarounds, and growth buyouts. Areas of interest include healthcare, financial services, chemicals, consumer products and services, industrial products and services, technology, media, and telecom. Permira will consider opportunities in Europe, Asia, and North America. Permira was formed in 1985 and has offices in Menlo Park, Frankfurt, Luxembourg, London, Hong Kong, Madrid, Milan, Paris, Stockholm, Tokyo, Guernsey and New York City.

DEAL STATS #
Overall 74 of 89
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 28 of 30
State (Pennsylvania) 2 of 2
Country (United States) 14 of 19
Year (2020) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-07-28 English First Kids & Teens

Lucerne, Switzerland

English First Kids & Teens is a premium child development and education brand in China and Indonesia. The company offers differentiated enrichment courses based on a proprietary curriculum of interactive digital content.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-16 Zwift

Long Beach, California, United States

Zwift is a massively multiplayer online cycling and running physical training program that enables users to interact, train and compete in a virtual world. Zwift was founded in 2014 and is based in Long Beach, California.

Buy -
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