Buyout (LBO, MBO, MBI) • Media

Parquest Capital Acquires Groupe Sogec Marketing S.A.

On October 1, 2005, private equity firm Parquest Capital acquired media company Groupe Sogec Marketing S.A.

Acquisition Context
  • This is Parquest Capital’s 1st transaction in the Media sector.
  • This is Parquest Capital’s 7th transaction in France.
Investment Fate
  • Groupe Sogec Marketing S.A. was sold to a strategic buyer in 2010.

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M&A Deal Summary

Date October 1, 2005
Target Groupe Sogec Marketing S.A.
Sector Media
Buyer(s) Parquest Capital
Deal Type Buyout (LBO, MBO, MBI)

Target Company

Groupe Sogec Marketing S.A.

Villebon-sur-Yvette, France
Sogec Marketing provides promotion tools on behalf of consumer brands and HMSM chains.
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Buyer Overview 1

Buyer

Parquest Capital

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2002
PE ASSETS 610M EUR
Size Middle-Market
Type Sector Focused
DESCRIPTION

Parquest Capital is a private equity firm focused on acquiring and investing in mid-sized French companies. The Firm pursues companies with €20 to €150 million in revenue and is capable of committing up to €100 million per transaction. Sectors of interest include business services, consumer products, retail, and healthcare. Parquest Capital was originally established in 2002 as a unit of ING Insurance's French practice. Parquest Capital is based in Paris, France.


Deal Context for Buyer #
Overall 7 of 34
Sector: Media 1 of 1
Type: Buyout (LBO, MBO, MBI) 4 of 13
Country: France 7 of 33
Year: 2005 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2005-07-01 B&B Hotels

Paris, France

B&B Hotels is a budget hotels chain in Europe operating a network of more than 486 budget hotels, across 12 countries with a total of 42,832 rooms. B&B is at the "high-end" of the budget hotel segment, offering high quality at a competitive price, to meet the needs of both business and leisure travelers. B&B Hotels was founded in 1990 and is based in Paris, France.

Sell €385M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-01 Unither Pharmaceuticals

Amiens, France

Unither Pharmaceuticals is a developer and manufacturer of pharmaceuticals products. Unither operates six manufacturing sites in France, the United States, and Brazil, and has a dedicated research and development center in Europe. Unither Pharmaceuticals was founded in 1993 and is based in Amiens, France.

Buy -

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