M&A Deal Summary

Parago Acquires Helgeson Enterprises

On October 29, 2013, Parago acquired media company Helgeson Enterprises

Acquisition Highlights
  • This is Parago’s 1st transaction in the Media sector.
  • This is Parago’s 1st transaction in the United States.
  • This is Parago’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2013-10-29
Target Helgeson Enterprises
Sector Media
Buyer(s) Parago
Deal Type Add-on Acquisition
Advisor(s) Madeira Partners (Financial)

Target

Helgeson Enterprises

White Bear Lake, Minnesota, United States
elgeson Enterprises is a leading provider of outsourced data validation and fulfillment services for rebates and other programs.

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Buyer(S) 1

Buyer

Parago

Lewisville, Texas, United States
Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Parago provides a proprietary, promotional marketing technology platform that helps clients reduce promotional program costs, increase sales, and enhance customer relationships. The company?s products, PromoCenter, ValueRewards, and KnowledgeCenter, have all been developed collectively with the objective of leveraging Internet-based technology, processes and resources to make promotional marketing programs more efficient and effective resulting in an improved bottom line and happier customers for our clients.

DEAL STATS #
Overall 2 of 2
Sector (Media) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Minnesota) 1 of 1
Country (United States) 1 of 1
Year (2013) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-14 Intuitive Group International

Reading, United Kingdom

Intuitive Group International, is a provider of online implementing powerful multi-channel, multi-touch global marketing programs in Europe and across the globe.

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