Add-on Acquisition • Media

Parago Acquires Helgeson Enterprises

On October 29, 2013, Parago acquired media company Helgeson Enterprises

Acquisition Context
  • This is Parago’s 1st transaction in the Media sector.
  • This is Parago’s 1st transaction in the United States.
  • This is Parago’s 1st transaction in Minnesota.

Explore All 2031 Add-on Acquisition Media Deals - Search the Database Free


M&A Deal Summary

Date October 29, 2013
Target Helgeson Enterprises
Sector Media
Buyer(s) Parago
Deal Type Add-on Acquisition
Advisor(s) Madeira Partners (Financial)

Target Company

Helgeson Enterprises

White Bear Lake, Minnesota, United States
elgeson Enterprises is a leading provider of outsourced data validation and fulfillment services for rebates and other programs.
Explore More Deals

Browse All 215,130 Deals

FILTER BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Search Free

Buyer Overview 1

Buyer

Parago

Lewisville, Texas, United States

Category Company
Founded 1999
Sector Marketing
DESCRIPTION

Parago provides a proprietary, promotional marketing technology platform that helps clients reduce promotional program costs, increase sales, and enhance customer relationships. The company?s products, PromoCenter, ValueRewards, and KnowledgeCenter, have all been developed collectively with the objective of leveraging Internet-based technology, processes and resources to make promotional marketing programs more efficient and effective resulting in an improved bottom line and happier customers for our clients.


Deal Context for Buyer #
Overall 2 of 2
Sector: Media 1 of 1
Type: Add-on Acquisition 2 of 2
State: Minnesota 1 of 1
Country: United States 1 of 1
Year: 2013 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-02-14 Intuitive Group International

Reading, United Kingdom

Intuitive Group International, is a provider of online implementing powerful multi-channel, multi-touch global marketing programs in Europe and across the globe.

Buy -