M&A Deal Summary

Pantastic Acquires Uporder

On March 23, 2023, Pantastic acquired e-commerce company Uporder

Acquisition Highlights
  • This is Pantastic’s 2nd transaction in the E-Commerce sector.
  • This is Pantastic’s 2nd transaction in Canada.
  • This is Pantastic’s 1st transaction in Ontario.

M&A Deal Summary

Date 2023-03-23
Target Uporder
Sector E-Commerce
Buyer(s) Pantastic
Deal Type Add-on Acquisition

Target

Uporder

Toronto, Ontario, Canada
Uporder is a Canadian e-commerce company that specializes in post-purchase marketing. The company's software enables online retailers to customize and automate their transactional emails, such as order confirmations, shipping notifications, and receipts, with targeted marketing messages, promotions, and upsells. With Uporder, retailers can turn their transactional emails into revenue-generating opportunities and build stronger customer relationships.

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Buyer(S) 1

Buyer

Pantastic

San Francisco, California, United States

Category Company
Sector E-Commerce
DESCRIPTION

Pantastic is an e-commerce company that provides powerful products and services to help independent brands thrive. The company provides an enterprise-grade application layer that independent brands use to power their e-commerce operations at any scale. Products include AI-powered products to enhance each step of the customer journey and a smart, scalable merchandising offering. Pantastic is based in San Francisco, California.


DEAL STATS #
Overall 3 of 4
Sector: E-Commerce M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
State: Ontario M&A 1 of 1
Country: Canada M&A 2 of 2
Year: 2023 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-12 LimeSpot

Vancouver, British Columbia, Canada

LimeSpot is an AI-powered e-commerce personalization application that offers a suite of products to improve the buying experience throughout the customer journey. These include Personalizer, a product recommendation offering, which provides highly targeted, AI-driven recommendations on e-commerce websites. Segmented Experiences, a real-time segmentation engine that allows brands to create dynamic website experiences based on rich audience segmentation data; and a Google Shopping performance optimization solution that increases Return on Ad Spend (ROAS) by combining audience data, product attributes, and behavioral data. LimeSpot was formed in 2013 and is based in Vancouver, British Columbia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-07-12 Refersion

New York, New York, United States

Refersion is an affiliate and influencer marketing platform. Refersion was founded in 2014 and is based in New York.

Buy -