M&A Deal Summary

Pantastic Acquires Refersion

On July 12, 2023, Pantastic acquired internet software and services company Refersion from Pacvue

Acquisition Highlights
  • This is Pantastic’s 1st transaction in the Internet Software and Services sector.
  • This is Pantastic’s 2nd transaction in the United States.
  • This is Pantastic’s 1st transaction in New York.

M&A Deal Summary

Date 2023-07-12
Target Refersion
Sector Internet Software and Services
Buyer(s) Pantastic
Sellers(s) Pacvue
Deal Type Divestiture

Target

Refersion

New York, New York, United States
Refersion is an affiliate and influencer marketing platform. Refersion was founded in 2014 and is based in New York.

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Buyer(S) 1

Buyer

Pantastic

San Francisco, California, United States

Category Company
Sector E-Commerce
DESCRIPTION

Pantastic is an e-commerce company that provides powerful products and services to help independent brands thrive. The company provides an enterprise-grade application layer that independent brands use to power their e-commerce operations at any scale. Products include AI-powered products to enhance each step of the customer journey and a smart, scalable merchandising offering. Pantastic is based in San Francisco, California.


DEAL STATS #
Overall 4 of 4
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2023 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-23 Uporder

Toronto, Ontario, Canada

Uporder is a Canadian e-commerce company that specializes in post-purchase marketing. The company's software enables online retailers to customize and automate their transactional emails, such as order confirmations, shipping notifications, and receipts, with targeted marketing messages, promotions, and upsells. With Uporder, retailers can turn their transactional emails into revenue-generating opportunities and build stronger customer relationships.

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Seller(S) 1

SELLER

Pacvue

Los Angeles, California, United States

Category Company
Founded 2019
Sector Software
DESCRIPTION

Pacvue is a next-gen e-commerce software and data platform that offers a suite of solutions to help merchants optimize and track marketplace performance, social performance, and other performance analytics as well as resources in the form of market insights, content, and education. Pacvue was founded in 2019 and is based in Los Angeles, California.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: New York M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-25 PipeCandy

Walnut, California, United States

PipeCandy is a vertical DaaS company and market intelligence platform that tracks insights on 5.4 million online retailers. PipeCandy analyzes the complex data sets of the global DTC market and delivers comprehensive insights to marketers, investors, analysts and sales teams at leading logistics, tech, and financial institutions. PipeCandy was founded in 2016 and is based in Walnut, California.

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