M&A Deal Summary

Pantastic Acquires CartHook

On March 23, 2022, Pantastic acquired e-commerce company CartHook

Acquisition Highlights
  • This is Pantastic’s 1st transaction in the E-Commerce sector.
  • This is Pantastic’s 1st transaction in the United States.
  • This is Pantastic’s 1st transaction in Oregon.

M&A Deal Summary

Date 2022-03-23
Target CartHook
Sector E-Commerce
Buyer(s) Pantastic
Deal Type Add-on Acquisition

Target

CartHook

Portland, Oregon, United States
Carthook is an e-commerce company that provides a platform for online businesses to optimize their checkout process and increase their sales. The company's software allows businesses to create customizable, mobile-friendly checkout pages, offer upsells and cross-sells to customers, and recover abandoned carts through email and SMS reminders. With a focus on customer experience and conversion optimization, Carthook helps businesses increase their revenue and reduce cart abandonment rates.

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Buyer(S) 1

Buyer

Pantastic

San Francisco, California, United States

Category Company
Sector E-Commerce
DESCRIPTION

Pantastic is an e-commerce company that provides powerful products and services to help independent brands thrive. The company provides an enterprise-grade application layer that independent brands use to power their e-commerce operations at any scale. Products include AI-powered products to enhance each step of the customer journey and a smart, scalable merchandising offering. Pantastic is based in San Francisco, California.


DEAL STATS #
Overall 1 of 4
Sector (E-Commerce) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (Oregon) 1 of 1
Country (United States) 1 of 2
Year (2022) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-12 LimeSpot

Vancouver, British Columbia, Canada

LimeSpot is an AI-powered e-commerce personalization application that offers a suite of products to improve the buying experience throughout the customer journey. These include Personalizer, a product recommendation offering, which provides highly targeted, AI-driven recommendations on e-commerce websites. Segmented Experiences, a real-time segmentation engine that allows brands to create dynamic website experiences based on rich audience segmentation data; and a Google Shopping performance optimization solution that increases Return on Ad Spend (ROAS) by combining audience data, product attributes, and behavioral data. LimeSpot was formed in 2013 and is based in Vancouver, British Columbia.

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