M&A Deal Summary

Palladium Equity Partners, VSS Capital Partners and ZMC Acquire Cannella Media

On June 16, 2009, private equity firms Palladium Equity Partners, VSS Capital Partners and ZMC acquired media company Cannella Media

Acquisition Highlights
  • This is Palladium Equity Partners’ 3rd, VSS Capital Partners’ 19th and ZMC’s 3rd transaction in the Media sector.
  • This is Palladium Equity Partners’ 25th, VSS Capital Partners’ 47th and ZMC’s 4th transaction in the United States.
  • This is Palladium Equity Partners’ 1st, VSS Capital Partners’ 1st and ZMC’s 1st transaction in Wisconsin.

M&A Deal Summary

Date 2009-06-16
Target Cannella Media
Sector Media
Buyer(s) Palladium Equity Partners
VSS Capital Partners
ZMC
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Petsky Prunier LLC (Financial)

Target

Cannella Media

Burlington, Wisconsin, United States
Cannella Media is a provider of direct response television media in the United States. The company provides its marketing clients with access to media inventory across 1,100+ local broadcast stations, national and regional cable networks, and Cannella Media's proprietary network of PBM (commonly referred to as PI) media inventory. Cannella uses its proprietary software tools and databases to analyze and aggregate premium DRTV inventory for some of the biggest long-form campaigns in the industry. Cannella Media was founded in 1985 and is based in Burlington, Wisconsin.

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Buyer(S) 3

Buyer

Palladium Equity Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1997
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Palladium Equity Partners is a private equity firm that looks to invest in businesses focused on the US Hispanic marketplace. Target sectors include business services, financial services, consumer/retail, food/restaurants, healthcare, manufacturing, and media. Palladium's target investment size is $50 to $150 million with an EBITDA of $10 to $75 million. The Firm will consider investing in mature, stable businesses as well as younger companies and turnaround situations. Palladium was formed in 1997 and is based in New York City.


DEAL STATS #
Overall 25 of 52
Sector (Media) 3 of 3
Type (Buyout (LBO, MBO, MBI)) 18 of 22
State (Wisconsin) 1 of 3
Country (United States) 25 of 51
Year (2009) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-11-19 Herald National Bank N.A.

New York, New York, United States

Herald National Bank (Formerly Heritage Bank N.A. (NYSE Alternext US: HNB)), member FDIC, is a relationship-based banking institution dedicated to serving the commercial and private banking needs of small to mid-size businesses and high net worth individuals in the New York metropolitan area. Herald National Bank began operations after setting a new capital record ($62 million) for an independent start-up bank in New York State.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-09-21 Capital Contractors

Melville, New York, United States

Capital Contractors, Inc. is a provider of janitorial and facilities maintenance services in North America. CCI maintains thousands of facilities and has been successfully serving customers for more than 75 years. Capital Contractors was formed in 1932 and is based in Melville, New York.

Buy -
Buyer

VSS Capital Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 4.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

VSS Capital Partners is a private equity firm that targets investments in the media, communications, education, and information services sectors. VSS looks for opportunities with valuable brand franchises, stable cash flows, and infrastructure to support add-ons. The Firm will consider businesses throughout North America and Europe valued between $50 and $750 million. Prospective investment situations include management buyouts/buy-ins, expansion or acquisition financings, recapitalizations, build-ups, going private transactions, and partnerships. VSS was formed in 1981 and is based in New York City.


DEAL STATS #
Overall 63 of 96
Sector (Media) 19 of 19
Type (Buyout (LBO, MBO, MBI)) 46 of 50
State (Wisconsin) 1 of 1
Country (United States) 47 of 76
Year (2009) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-03-27 Berliner Verlag

Berlin, Germany

Berliner Verlag is a leading German regional newspaper publishing group based in Berlin. As the second largest local publisher the company publishes four products which cover the whole print advertising value chain in its core markets: Berliner Zeitung (daily circulation ca.185,000), the largest and most prestigious German regional quality broadsheet in Berlin; Berliner Kurier (daily circulation ca.121,000), a high quality tabloid targeted at well educated readership; Abendblatt (weekly circulation 1.2 million), a weekly advertising free sheet with 21 district editions; and TIP (biweekly circulation 61,000), Berlin's leading city entertainment guide.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-06-23 Cambium Learning Group

Dallas, Texas, United States

Cambium Learning Group is an educational technology solutions company dedicated to helping all students reach their potential through individualized and differentiated instruction. Using a research-based, personalized approach, Cambium Learning Group delivers SaaS resources and instructional products that engage students and support teachers in fun, positive, safe and scalable environments. Cambium Learning Group is based in Dallas, Texas.

Sell -
Buyer
DESCRIPTION

Zelnick Media Capital (ZMC) is a private equity firm focused on the media and communications sectors. ZMC looks to partner with management teams when pursuing transactions and will consider a variety of transaction situations, including growth-oriented investments and companies in need of operational improvement. Zelnick Media Capital was formed in 2001 and is based in New York City.


DEAL STATS #
Overall 4 of 20
Sector (Media) 3 of 6
Type (Buyout (LBO, MBO, MBI)) 1 of 4
State (Wisconsin) 1 of 1
Country (United States) 4 of 19
Year (2009) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-01 Take-Two Interactive Software

New York, New York, United States

Take-Two Interactive Software is a developer, marketer, distributor and publisher of interactive entertainment software games and accessories for the PC, PlayStation(R) game console, PlayStation(R)2 computer entertainment system, PSP(TM) (PlayStation(R)Portable) system. Take-Two Interactive Software was founded in 1993 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2009-12-18 Airvana

Chelmsford, Massachusetts, United States

Airvana LP is a provider of 4G LTE and 3G small cell solutions that enable people to access communications, information and entertainment in the most challenging and high-value environments—offices, public venues and homes.

Buy $530M