Investment Summary

Palisades Growth Capital Invests In GroundTruth

On December 13, 2011, growth capital firm Palisades Growth Capital invested in marketing company GroundTruth

Investment Highlights
  • This is Palisades Growth Capital’s 1st transaction in the Marketing sector.
  • This is Palisades Growth Capital’s 4th transaction in the United States.
  • This is Palisades Growth Capital’s 2nd transaction in New York.

Investment Summary
Date 2011-12-13
Target GroundTruth
Sector Marketing
Investor(s) Palisades Growth Capital
Deal Type Venture

Target

GroundTruth

New York, New York, United States
GroundTruth is an operator of location-based marketing and advertising technology company. GroundTruth delivers a unique data set called "visitation data," which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI). GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary cleansing processes that combine their Blueprint's contextual mapping technology, owned & operated properties, along with 3rd party mobile location data. GroundTruth was founded in 2009 and is based in New York City.

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Investor(S) 1

Investor

Palisades Growth Capital

Investor Investor Investor Investor

Category Growth Capital Firm
Founded 2001
Size Small
Type Sector Focused
DESCRIPTION

Palisades Growth Capital makes growth stage investments in technology, media, telecommunications, and business services companies. The Firm prefers companies headquartered in Southern California and seeks to invest $5 to $25million per transaction. Target companies generally have $5 to $25 million in revenue. Palisades Growth Capital was established in 2001 and is headquartered in Los Angeles.

DEAL STATS #
Overall 4 of 13
Sector (Marketing) 1 of 1
Type (Venture) 4 of 11
State (New York) 2 of 4
Country (United States) 4 of 13
Year (2011) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-07-15 Language Weaver

Los Angeles, California, United States

Language Weaver, Inc. was incorporated in January 2002 to commercialize a statistical approach to automated language translation and natural language processing; the result of more than 300 person-years of invention and development at the University of Southern California's Information Sciences Institute (USC/ISI). Their remarkable successes have made them the world's leaders in statistical approaches to automatic translation and natural language processing. Language Weaver continues to lead the quest for continuous improvements in translation accuracy and more scalable, flexible systems to improve human communications on a new level.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-03 Visage Mobile

Madison, Tennessee, United States

Visage Mobile offers complete visibility into any aspect of IT expense infrastructure from Wireless Expense Management to Wireline and Fixed Asset Expense Management. Visage Mobile was founded in 2001 and is based in Madison, Tennessee.

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