M&A Deal Summary

P2Earn Acquires Impression X

On May 17, 2018, P2Earn acquired digital media company Impression X for 6M USD

Acquisition Highlights
  • This is P2Earn’s 1st transaction in the Digital Media sector.
  • This is P2Earn’s largest (disclosed) transaction.
  • This is P2Earn’s 1st transaction in the United States.
  • This is P2Earn’s 1st transaction in New York.

M&A Deal Summary
Date 2018-05-17
Target Impression X
Sector Digital Media
Buyer(s) P2Earn
Deal Type Add-on Acquisition
Deal Value 6M USD

Target

Impression X

New York, New York, United States
Impression X, Inc. is a connected television ("CTV") advertising technology company. CTV is one of the fastest growing areas of advertising technology. In 2018, it is expected that over 60% of all premium video on demand will be delivered via a connected television reaching an expected 759.3 million connected television sets globally (Digital TV Research).

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Buyer(S) 1

Buyer

P2Earn

Vancouver, British Columbia, Canada
Category Company
Sector Marketing
Revenue 8M CAD (2019)
DESCRIPTION

P2Earn is a digital advertising technology company. Our in house engineers are led by a CTO with over 20 years’ experience building advertising platforms, big data systems and powerful enterprise technology. GLN’s technology has received provisional patents. Our data systems provide real-time decisioning on billions of data points using machine learning, modular software systems and scalable hardware. We build advertising ecosystems that are brand safe, transparent, reliable for advertisers, efficient, and productive for digital publishers. P2Earn is headquartered in Vancouver, British Columbia.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2018) 1 of 1
Size (of disclosed) 1 of 1
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