M&A Deal Summary

Overture Promotions Acquires Brandon

On September 3, 2024, Overture Promotions acquired marketing company Brandon

Acquisition Highlights
  • This is Overture Promotions’ 1st transaction in the Marketing sector.
  • This is Overture Promotions’ 1st transaction in Sweden.

M&A Deal Summary
Date 2024-09-03
Target Brandon
Sector Marketing
Buyer(s) Overture Promotions
Deal Type Add-on Acquisition

Target

Brandon

Jonsered, Sweden
Brandon is a brand merchandise specializing in custom product solutions. The company delivers quality merchandise worldwide, focusing on creativity, quality, and sustainability. Its comprehensive services include product design, development, sourcing, customized online stores, and global logistics. Brandon is based in Jonsered, Sweden.

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Buyer(S) 1

Buyer

Overture Promotions

Waukegan, Illinois, United States
Category Company
Founded 2001
Sector Distribution
DESCRIPTION

Overture Promotions is a distributor of promotional products. Overture's hallmark is its end-to-end in-house services, including domestic and international sourcing of promotional products, graphic design, web development, on-site screen printing and embroidery, 170,000 square feet of office and warehouse space, kit assembly, packing, and domestic and international shipping. Overture Promotions was founded in 2001 and is based in Waukegan, Illinois.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Sweden) 1 of 1
Year (2024) 1 of 1
Mergr

Product

Company

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