Add-on Acquisition • Marketing

Overture Promotions Acquires Brandon

On September 3, 2024, Overture Promotions acquired marketing company Brandon

Acquisition Context
  • This is Overture Promotions’ 1st transaction in the Marketing sector.
  • This is Overture Promotions’ 1st transaction in Sweden.

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M&A Deal Summary

Date September 3, 2024
Target Brandon
Sector Marketing
Buyer(s) Overture Promotions
Deal Type Add-on Acquisition

Target Company

Brandon

Jonsered, Sweden
Brandon is a brand merchandise specializing in custom product solutions. The company delivers quality merchandise worldwide, focusing on creativity, quality, and sustainability. Its comprehensive services include product design, development, sourcing, customized online stores, and global logistics. Brandon is based in Jonsered, Sweden.
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Buyer Overview 1

Buyer

Overture Promotions

Waukegan, Illinois, United States

Category Company
Founded 2001
Sector Distribution
DESCRIPTION

Overture Promotions is a distributor of promotional products. Overture's hallmark is its end-to-end in-house services, including domestic and international sourcing of promotional products, graphic design, web development, on-site screen printing and embroidery, 170,000 square feet of office and warehouse space, kit assembly, packing, and domestic and international shipping. Overture Promotions was founded in 2001 and is based in Waukegan, Illinois.


Deal Context for Buyer #
Overall 1 of 2
Sector: Marketing 1 of 2
Type: Add-on Acquisition 1 of 2
Country: Sweden 1 of 1
Year: 2024 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-02-03 Eco Promotional Products

Libertyville, Illinois, United States

Eco Promotional Products provide environmentally and socially responsible promotional products. Eco Promotional Products was founded in 2008 and is based in Libertyville, Illinois.

Buy -

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