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M&A Deal Summary

Outside Acquires Inntopia

On February 3, 2025, Outside acquired internet software and services company Inntopia from Northstar Travel Group

Acquisition Highlights
  • This is Outside’s 2nd transaction in the Internet Software and Services sector.
  • This is Outside’s 2nd transaction in the United States.
  • This is Outside’s 1st transaction in Vermont.

M&A Deal Summary
Date 2025-02-03
Target Inntopia
Sector Internet Software and Services
Buyer(s) Outside
Sellers(s) Northstar Travel Group
Deal Type Divestiture
Advisor(s) BrightTower (Financial)

Target

Inntopia

Stowe, Vermont, United States
Inntopia is a provider of e-commerce reservation technology and services to destination marketing organizations, ski resorts, tour operators, lodging suppliers and activity, event and transportation suppliers. Inntopia was formed in 2001 and is headquartered in Stowe Vermont.

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Buyer(S) 1

Buyer

Outside

Boulder, Colorado, United States
Category Company
Sector Digital Media
DESCRIPTION

Outside is a creator of outdoor content, services, events, and experiences. Outside reaches over 250+ million of the most active consumers in the world across its network of 25 media, services, and utilities, creating an experience for both longtime adventurers and those just getting started. Outside is headquartered in Boulder, Colorado.

DEAL STATS #
Overall 2 of 2
Sector: Internet Software and Services M&A 2 of 2
Type: Divestiture M&A Deals 2 of 2
State: Vermont M&A 1 of 1
Country: United States M&A 2 of 2
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-30 MapMyFitness

Austin, Texas, United States

MapMyFitness is a digital fitness community that provides interactive tools to make fitness social, simple, and rewarding. MapMyFitness was formed in 2007 and is headquartered in Austin, Texas.

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Seller(S) 1

SELLER

Northstar Travel Group

Rutherford, New Jersey, United States
Category Company
Founded 1989
Sector Information Services
DESCRIPTION

Northstar Travel Group is a provider of business-to-business information, content, events, data, research, custom content, and software dedicated to the global travel and meetings industries. Northstar is the owner of well-known brands and products, including Travel Weekly, TravelAge West, Business Travel News, Successful Meetings, Meetings & Conventions, Travel Weekly China, Incentive, M&C China, Phocuswright, and Inntopia. Northstar Travel Group was founded in 1989 and is based in Rutherford, New Jersey.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: Vermont M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-10-08 travAlliancemedia

Westampton, New Jersey, United States

travAlliancemedia LLC is a marketing service, digital media, event, and information company serving the retail travel community in North America. travAlliancemedia is the owner of well-known brands including TravelPulse.com, TravelPulse Canada, Agent at Home, Travel Agent Academy, Agent Studio, and a portfolio of custom content solutions, marketing services, and software and marketing tools for the retail travel community.

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