M&A Deal Summary

Outfront Acquires Van Wagner Communications - Outdoor Advertising Businesses

On October 1, 2014, Outfront acquired marketing company Van Wagner Communications - Outdoor Advertising Businesses from Van Wagner Communications for 690M USD

Acquisition Highlights
  • This is Outfront’s 1st transaction in the Marketing sector.
  • This is Outfront’s largest (disclosed) transaction.
  • This is Outfront’s 1st transaction in the United States.

M&A Deal Summary

Date 2014-10-01
Target Van Wagner Communications - Outdoor Advertising Businesses
Sector Marketing
Buyer(s) Outfront
Sellers(s) Van Wagner Communications
Deal Type Divestiture
Deal Value 690M USD

Target

Van Wagner Communications - Outdoor Advertising Businesses

United States
Van Wagner Communications - Outdoor Advertising Businesses provides advertising services in US.

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Buyer(S) 1

Buyer

Outfront

New York, New York, United States

Category Company
Founded 1993
Sector Marketing
Employees2,362
Revenue 1.8B USD (2023)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York City.


DEAL STATS #
Overall 1 of 5
Sector (Marketing) 1 of 5
Type (Divestiture) 1 of 3
Country (United States) 1 of 4
Year (2014) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-02 Reynolds Outdoor Media

Dallas, Texas, United States

Reynolds Outdoor Media, Inc. is a company of over 500 displays in the cities of Dallas and Houston, Texas, including kiosks, walls, and digital displays.

Buy -

Seller(S) 1

SELLER

Van Wagner Communications

New York, New York, United States

Category Company
Founded 1997
Sector Marketing
DESCRIPTION

A premier independent outdoor and sports advertising company with signage in key markets including New York, Los Angeles, and London, as well as advertising programs with the NBA, Major League Baseball and the NCAA.


DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-15 Fuel Outdoor Holdings

New York, New York, United States

Fuel Outdoor Holdings, LLC provides outdoor advertising services in the United States. It offers a range of options, including bulletins, bus shelters, metro light panels, spectaculars, scaffolds, and wallscapes for advertisers and media buyers to market a campaign.

Buy -