Add-on Acquisition • Marketing

Outfront Acquires Icewerx

On July 21, 2021, Outfront acquired marketing company Icewerx

Acquisition Context

This is Outfront’s 4th transaction in the Marketing sector.
This is Outfront’s 1st transaction in Canada.
This is Outfront’s 1st transaction in Alberta.

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M&A Deal Summary
Date	July 21, 2021
Target	Icewerx
Sector	Marketing
Buyer(s)	Outfront
Deal Type	Add-on Acquisition

Target Company

Icewerx

Edmonton, Alberta, Canada

Icewerx is a provider of the out-of-home advertising market currently includes 33 digital displays, 266 static posters, and 124 street-level faces. Icewerx is based in Edmonton, Alberta.

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Buyer Overview 1

Buyer

Outfront

New York, New York, United States

Category	Company
Founded	1993
Sector	Marketing
Employees	2,000
Revenue	1.8B USD (2024)

DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York, New York.

Deal Context for Buyer	#
Overall	4 of 5
Sector: Marketing	4 of 5
Type: Add-on Acquisition	2 of 2
State: Alberta	1 of 1
Country: Canada	1 of 1
Year: 2021	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-09-17	Outfront Media - Sports Marketing Business New York, New York, United States Outfront Media's Sports Marketing Business provides marketing and multimedia rights holder for a variety of colleges, universities, and other educational institutions across the United States.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2020-09-17

Outfront Media - Sports Marketing Business

New York, New York, United States

Outfront Media's Sports Marketing Business provides marketing and multimedia rights holder for a variety of colleges, universities, and other educational institutions across the United States.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2022-05-12	Pacific Outdoor Advertising - Billboard Assets Seattle, Washington, United States Pacific Outdoor Advertising - Billboard Assets provides advertising assets in 211 large-format static displays, 21 digital displays, 709 posters, and 15 walls.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2022-05-12

Pacific Outdoor Advertising - Billboard Assets

Seattle, Washington, United States

Pacific Outdoor Advertising - Billboard Assets provides advertising assets in 211 large-format static displays, 21 digital displays, 709 posters, and 15 walls.

Buy

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