M&A Deal Summary

Outfront Acquires Icewerx

On July 21, 2021, Outfront acquired marketing company Icewerx

Acquisition Highlights
  • This is Outfront’s 4th transaction in the Marketing sector.
  • This is Outfront’s 1st transaction in Canada.
  • This is Outfront’s 1st transaction in Alberta.

M&A Deal Summary
Date 2021-07-21
Target Icewerx
Sector Marketing
Buyer(s) Outfront
Deal Type Add-on Acquisition

Target

Icewerx

Edmonton, Alberta, Canada
Icewerx is a provider of the out-of-home advertising market currently includes 33 digital displays, 266 static posters, and 124 street-level faces. Icewerx is based in Edmonton, Alberta.

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Buyer(S) 1

Buyer

Outfront

New York, New York, United States
Category Company
Founded 1993
Sector Marketing
Employees2,362
Revenue 1.8B USD (2023)
DESCRIPTION

Outfront is a provider of out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. Outfront was founded in 1993 and is based in New York City.

DEAL STATS #
Overall 4 of 5
Sector (Marketing) 4 of 5
Type (Add-on Acquisition) 2 of 2
State (Alberta) 1 of 1
Country (Canada) 1 of 1
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-17 Outfront Media - Sports Marketing Business

New York, New York, United States

Outfront Media's Sports Marketing Business provides marketing and multimedia rights holder for a variety of colleges, universities, and other educational institutions across the United States.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-12 Pacific Outdoor Advertising - Billboard Assets

Seattle, Washington, United States

Pacific Outdoor Advertising - Billboard Assets provides advertising assets in 211 large-format static displays, 21 digital displays, 709 posters, and 15 walls.

Buy -
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