M&A Deal Summary

Outbrain Acquires vi

On November 22, 2021, Outbrain acquired internet software and services company vi for 55M USD

Acquisition Highlights
  • This is Outbrain’s 5th transaction in the Internet Software and Services sector.
  • This is Outbrain’s largest (disclosed) transaction.
  • This is Outbrain’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2021-11-22
Target vi
Sector Internet Software and Services
Buyer(s) Outbrain
Deal Type Add-on Acquisition
Deal Value 55M USD

Target

vi

Zürich, Switzerland
vi is a contextual video platform. vi connect publishers, content creators, and brands through video storytelling. vi brings context to videos using AI and automation to understand them and place them in proximity to other, relevant content. vi was founded in 2017 and is based in Zürich, Switzerland.

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Buyer(S) 1

Buyer

Outbrain

New York, New York, United States
Category Company
Founded 2006
Sector Internet Software and Services
Employees942
Revenue 936M USD (2023)
DESCRIPTION

Outbrain is a content recommendation engine, that reaches a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York City.

DEAL STATS #
Overall 8 of 8
Sector (Internet Software and Services) 5 of 5
Type (Add-on Acquisition) 7 of 7
Country (Switzerland) 1 of 1
Year (2021) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-04-02 Ligatus

Cologne, Germany

Ligatus GmbH is an advertising solutions provider. Ligatus GmbH was founded in 2003 and is based in Cologne, Germany.

Buy -
Mergr

Product

Company

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