M&A Deal Summary

Outbrain Acquires Visual Revenue

On March 7, 2013, Outbrain acquired internet software and services company Visual Revenue

Acquisition Highlights
  • This is Outbrain’s 2nd transaction in the Internet Software and Services sector.
  • This is Outbrain’s 3rd transaction in the United States.
  • This is Outbrain’s 1st transaction in New York.

M&A Deal Summary

Date 2013-03-07
Target Visual Revenue
Sector Internet Software and Services
Buyer(s) Outbrain
Deal Type Add-on Acquisition

Target

Visual Revenue

New York, New York, United States
Visual Revenue, Inc. operates online predictive analytics platform.

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Buyer(S) 1

Buyer

Outbrain

New York, New York, United States

Category Company
Founded 2006
Sector Internet Software and Services
Employees942
Revenue 890M USD (2024)
DESCRIPTION

Outbrain is a content recommendation engine, that reaches a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York City.


DEAL STATS #
Overall 3 of 9
Sector: Internet Software and Services M&A 2 of 6
Type: Add-on Acquisition M&A Deals 2 of 8
State: New York M&A 1 of 3
Country: United States M&A 3 of 6
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-11 Scribit

Atlanta, Georgia, United States

Scribit LLC is a content curation platform that allows brands to curate long form content from leading publications on their site.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-03-03 Revee

Los Angeles, California, United States

Revee is an enterprise content analytics platform for publishers with tools for sales, marketing and editorial.

Buy -