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M&A Deal Summary

Outbrain Acquires Teads

On February 3, 2025, Outbrain acquired internet software and services company Teads

Acquisition Highlights
  • This is Outbrain’s 6th transaction in the Internet Software and Services sector.
  • This is Outbrain’s 1st transaction in France.

M&A Deal Summary
Date 2025-02-03
Target Teads
Sector Internet Software and Services
Buyer(s) Outbrain
Deal Type Add-on Acquisition

Target

Teads

Paris, France
Teads is an omnichannel outcomes platform for the open internet, driving full-funnel results for marketers across premium media. With a focus on meaningful business outcomes, the combined company ensures value is driven with every media dollar by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is headquartered in Paris.

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Buyer(S) 1

Buyer

Outbrain

New York, New York, United States
Category Company
Founded 2006
Sector Internet Software and Services
Employees942
Revenue 936M USD (2023)
DESCRIPTION

Outbrain is a content recommendation engine, that reaches a highly engaged audience through distribution on top publisher sites, including USA Today, iVillage, PC Magazine, Chicago Tribune, Newsweek, The Daily Beast and Slate. The company provides publishers a service for recommended links to increase traffic and generate revenue, and marketers a way to distribute content alongside the publisher's own editorial recommendations. Outbrain was formed in 2006 and is based in New York City.

DEAL STATS #
Overall 9 of 9
Sector (Internet Software and Services) 6 of 6
Type (Add-on Acquisition) 8 of 8
Country (France) 1 of 1
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-22 vi

Zürich, Switzerland

vi is a contextual video platform. vi connect publishers, content creators, and brands through video storytelling. vi brings context to videos using AI and automation to understand them and place them in proximity to other, relevant content. vi was founded in 2017 and is based in Zürich, Switzerland.

Buy $55M
Mergr

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