Add-on Acquisition • Internet Software and Services

OutboundEngine Acquires ReadyChat

On March 20, 2017, OutboundEngine acquired internet software and services company ReadyChat

Acquisition Context

This is OutboundEngine’s 1st transaction in the Internet Software and Services sector.
This is OutboundEngine’s 1st transaction in Canada.
This is OutboundEngine’s 1st transaction in Ontario.

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M&A Deal Summary
Date	March 20, 2017
Target	ReadyChat
Sector	Internet Software and Services
Buyer(s)	OutboundEngine
Deal Type	Add-on Acquisition

Target Company

ReadyChat

Toronto, Ontario, Canada

ReadyChat is a web-based live chat service for real estate and mortgage companies.

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Buyer Overview 1

Buyer

OutboundEngine

Austin, Texas, United States

Category	Company
Founded	2012
Sector	Internet Software and Services

DESCRIPTION

OutboundEngine is a marketing technology company that helps businesses grow by making online marketing simple. OutboundEngine's SaaS platform automates email marketing, social media posting, online review collection, and more for over 10,000 customers. OutboundEngine was founded in 2012 and is based in Austin, Texas.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
State: Ontario	1 of 1
Country: Canada	1 of 1
Year: 2017	1 of 1

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