M&A Deal Summary

Out Of Home America Acquires Outdoor First

On April 22, 2013, Out Of Home America acquired marketing company Outdoor First

Acquisition Highlights
  • This is Out Of Home America’s 2nd transaction in the Marketing sector.
  • This is Out Of Home America’s 2nd transaction in the United States.
  • This is Out Of Home America’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2013-04-22
Target Outdoor First
Sector Marketing
Buyer(s) Out Of Home America
Deal Type Add-on Acquisition

Target

Outdoor First

Mequon, Wisconsin, United States
Outdoor First Inc. is a New England Outdoor Advertising Company, primarily focused on billboards. Today, the company's expansion is coming through digital advertising that reaches consumers in such places as supermarkets, health clubs and elevators.

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Buyer(S) 1

Buyer

Out Of Home America

East Hartford, Connecticut, United States
Category Company
Founded 1983
Sector Marketing
DESCRIPTION

Out Of Home America, Inc. is an out-of-home advertising company by providing services for outdoor companies.

DEAL STATS #
Overall 2 of 3
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 2 of 3
State (Wisconsin) 1 of 1
Country (United States) 2 of 3
Year (2013) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-01 Wilkins Media

Atlanta, Georgia, United States

Wilkins Media Co. is an award winning media agency, have developed best-in-class marketing initiatives for nearly 50 years.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-08-21 Upstate Outdoor Media

Greenville, South Carolina, United States

Upstate Outdoor Media LLC is a provider of advertising services.

Buy -
Mergr

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