M&A Deal Summary

Oura Acquires Veri

On September 11, 2024, Oura acquired software company Veri from Knot Worldwide

Acquisition Highlights
  • This is Oura’s 1st transaction in the Software sector.
  • This is Oura’s 1st transaction in the United States.
  • This is Oura’s 1st transaction in New York.

M&A Deal Summary
Date 2024-09-11
Target Veri
Sector Software
Buyer(s) Oura
Sellers(s) Knot Worldwide
Deal Type Divestiture

Target

Veri

New York, New York, United States
Veri is a developer of a photo-sharing app focused on weddings and events that automatically shares photos from the user's built-in camera on their mobile device. Veri was founded in 2006 and is based in New York City.

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Buyer(S) 1

Buyer

Oura

Oulu, Finland
Category Company
Sector Consumer Products
DESCRIPTION

Oura delivers personalized health data, insights, and daily guidance. Oura Membership fosters healthy habits to make wellness and recovery a mindful, daily practice. Oura is based in Oulu, Friday.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Knot Worldwide

Chevy Chase, Maryland, United States
Category Company
Founded 1996
Sector Internet Software and Services
Employees661
Revenue 161M USD (2017)
DESCRIPTION

Knot Worldwide is a consumer internet and media company devoted to weddings, pregnancy and everything in between, providing couples and new parents with the trusted information, products and advice they need to guide them through the most transformative events of their lives. Knot Worldwide was formed in 1996 and is headquartered in Chevy Chase, Maryland.

DEAL STATS #
Overall 1 of 1
Sector (Software) 1 of 1
Type (Divestiture) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-08 Simply Eloped

Boise, Idaho, United States

Simply Eloped specializes in planning personalized elopement ceremonies and offers various packages to streamline getting married in an intimate setting. Simply Eloped is based in Boise, Idaho.

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