M&A Deal Summary

Our Home Acquires Sonoma Creamery

On May 3, 2024, Our Home acquired food company Sonoma Creamery from Svoboda Capital Partners

Acquisition Highlights
  • This is Our Home’s 2nd transaction in the Food sector.
  • This is Our Home’s 2nd transaction in the United States.
  • This is Our Home’s 2nd transaction in California.

M&A Deal Summary

Date 2024-05-03
Target Sonoma Creamery
Sector Food
Buyer(s) Our Home
Sellers(s) Svoboda Capital Partners
Deal Type Add-on Acquisition

Target

Sonoma Creamery

Sonoma, California, United States
Sonoma Creamery is a manufacturer of portable, gluten-free, non-GMO crunchy cheese snacks and premium, hand-crafted cheeses selling products through club stores, grocery, specialty retail, c-stores, and direct to consumer. Sonoma Creamery was founded in 1931 and is based in Sonoma, California.

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Buyer(S) 1

Buyer

Our Home

Boonton, New Jersey, United States

Category Company
Sector Food
DESCRIPTION

Our Home is an operator of a snack platform that provides delicious, wholesome snacks. Our Home portfolio of brands currently includes Food Should Taste Good, Popchips, and Real Food From The Ground Up. Our Home is based in Boonton, New Jersey.


DEAL STATS #
Overall 2 of 4
Sector (Food) 2 of 4
Type (Add-on Acquisition) 1 of 1
State (California) 2 of 2
Country (United States) 2 of 4
Year (2024) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-01-31 RW Garcia

Scotts Valley, California, United States

RW Garcia is a family-owned and operated artisan maker of high-quality organic tortilla chips, crackers, and corn chips. All RW Garcia products are non-GMO verified, certified gluten-free, low sodium, kosher, and free of artificial additives or preservatives. RW Garcia was founded in 1982 and is based in Scotts Valley, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-08-26 Pop Secret

Charlotte, North Carolina, United States

Pop Secret is a popcorn brand that offers different flavored popcorn. Pop Secret is based in Charlotte, North Carolina.

Buy -

Seller(S) 1

SELLER

Svoboda Capital Partners

Chicago, Illinois, United States

Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 400M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Svoboda Capital Partners is a private equity firm that seeks buyout, recapitalization, and growth capital investments in mid-sized companies with leading market positions, strong customer relationships, and high margins. Svoboda generally looks to invest up to $25 million in businesses generating sales of $10 to $100 million and EBITDA of $3 to $15 million. Sectors of interest include value-added distribution, business services, and consumer products. Svoboda Capital Partners was formed in 1998 and is based in Chicago, Illinois.


DEAL STATS #
Overall 34 of 34
Sector (Food) 1 of 1
Type (Add-on Acquisition) 14 of 14
State (California) 1 of 1
Country (United States) 34 of 34
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-04-20 Bully Pulpit Interactive

Washington, District of Columbia, United States

Bully Pulpit Interactive is a marketing services and public affairs firm that specializes in digital advertising and media buying, content development, strategic consulting, and testing and digital analytics on behalf of corporations, trade associations, non-profit organizations, and political campaigns. Bully Pulpit Interactive was founded in 2009 and is based in Washington DC.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-10 Highdive

Chicago, Illinois, United States

Highdive is a creative-first advertising agency specializing in the strategy, development, and delivery of high-profile marketing campaigns for prominent brands. The Company provides a fully integrated service offering, primarily strategic, creative, and production services, across various advertising channels, including digital, TV, print, earned activations, and more. Highdive was formed in 2016 and is based in Chicago, Illinois.

Buy -