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M&A Deal Summary

Otello Acquires AdColony

On June 24, 2014, Otello acquired marketing company AdColony from Jirbo for 350M USD

Acquisition Highlights
  • This is Otello’s 1st transaction in the Marketing sector.
  • This is Otello’s largest (disclosed) transaction.
  • This is Otello’s 4th transaction in the United States.
  • This is Otello’s 3rd transaction in California.
Investment Fate
  • AdColony was divested to a consortium of strategic buyers in 2021 for 400M USD.

M&A Deal Summary
Date 2014-06-24
Target AdColony
Sector Marketing
Buyer(s) Otello
Sellers(s) Jirbo
Deal Type Divestiture
Deal Value 350M USD
Advisor(s) Raymond James - Investment Banking (Financial)

Target

AdColony

Los Angeles, California, United States
AdColony, Inc. is a mobile video advertising company whose proprietary Instant-Play™ technology serves razor sharp, full-screen video ads instantly in HD across its extensive network of iOS and Android apps, eliminating the biggest pain points in mobile video advertising: long load times and grainy, choppy video. AdColony was founded in 2008 and is based in Los Angeles, California.

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Buyer(S) 1

Buyer

Otello

Olso, Norway
Category Company
Founded 1995
Sector Software
Employees3
Revenue 259M USD (2020)
DESCRIPTION

Otello is a browser company develops mobile advertising and apps & games, creating a broad platform of business opportunities, including fully-owned subsidiaries and ownership of leading technology for mobile data compression. Otello was founded in 1995 and is based in Olso, Norway.

DEAL STATS #
Overall 5 of 9
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 2
State: California M&A 3 of 3
Country: United States M&A 4 of 4
Year: 2014 M&A 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-15 Skyfire Labs

Mountain View, California, United States

Skyfire Labs, Inc. is is a provider of cloud-based network solutions for mobile operators..

Buy $155M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-03-19 SurfEasy

Toronto, Ontario, Canada

SurfEasy, Inc. is a software company offers an "easy to use" VPN solution. SurfEasy is based in Toronto, Ontario.

Buy -

Seller(S) 1

SELLER

Jirbo

Los Angeles, California, United States
Category Company
Founded 2007
Sector Software
DESCRIPTION

Jirbo, Inc. provides software mobile applications for social entertainment company.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2014 M&A 1 of 1
Size (of disclosed) 1 of 1
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