M&A Deal Summary

OTC Direct Acquires Smilemakers

On February 21, 2014, OTC Direct acquired retailer Smilemakers

Acquisition Highlights
  • This is OTC Direct’s 2nd transaction in the Retail sector.
  • This is OTC Direct’s 2nd transaction in the United States.
  • This is OTC Direct’s 1st transaction in South Carolina.

M&A Deal Summary
Date 2014-02-21
Target Smilemakers
Sector Retail
Buyer(s) OTC Direct
Deal Type Add-on Acquisition

Target

Smilemakers

Spartanburg, South Carolina, United States
SmileMakers mission is to make smiles happen. The premier provider of products used to inspire, motivate, reward and celebrate, SmileMakers believes in the power of a smile. SmileMakers provides patient giveaways and practice promotions to the dental and medical markets; classroom incentives and aids to the education market; and party goods and gifts to consumers.

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Buyer(S) 1

Buyer

OTC Direct

Omaha, Nebraska, United States
Category Company
Founded 1932
Sector Consumer Products
DESCRIPTION

The Oriental Trading Company is a direct marketer of party supplies, novelties, toys and children's arts and crafts, school supplies and value-priced home decor and giftware.

DEAL STATS #
Overall 2 of 2
Sector (Retail) 2 of 2
Type (Add-on Acquisition) 2 of 2
State (South Carolina) 1 of 1
Country (United States) 2 of 2
Year (2014) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-06-27 Mindware Holdings

Roseville, Minnesota, United States

MindWare is a creator, manufacturer, and distributor of Brainy Toys for people of all ages. The diverse product line includes games, puzzles, brainteasers, arts and crafts activities, mysteries, mazes and more. MindWare’s goal is to place high quality toys that teach and entertain into the hands of children and adults.

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