Investment Summary

ORIX Capital Partners Invests In Optimal

On May 4, 2021, private equity firm ORIX Capital Partners invested in marketing company Optimal

Investment Highlights
  • This is ORIX Capital Partners’ 1st transaction in the Marketing sector.
  • This is ORIX Capital Partners’ 6th transaction in the United States.
  • This is ORIX Capital Partners’ 2nd transaction in California.

Investment Summary
Date 2021-05-04
Target Optimal
Sector Marketing
Investor(s) ORIX Capital Partners
Deal Type Growth Capital
Advisor(s) Canaccord Genuity (Financial)

Target

Optimal

Irvine, California, United States
Optimal provides digital strategy, media planning, media buying, and placement in addition to real-time optimization, data analytics and reporting as well as measurement services to its clients. Optimal is based in Irvine, California.

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Investor(S) 1

Investor

ORIX Capital Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2016
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

ORIX Capital Partners is a wholly owned subsidiary of ORIX Corporation USA and is an affiliate of Mariner Investment Group LLC. ORIX Capital Partners seeks direct equity investments in established middle-market companies throughout North America. The Firm looks to commit $100 to $250 million of capital in profitable businesses with $20 to $50 million of EBITDA. Sectors of interest include business services, infrastructure services, and industrials. ORIX Capital Partners is based in New York City.

DEAL STATS #
Overall 6 of 7
Sector (Marketing) 1 of 1
Type (Growth Capital) 1 of 1
State (California) 2 of 3
Country (United States) 6 of 7
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-12 RoadSafe Traffic Systems

Chicago, Illinois, United States

RoadSafe Traffic Systems is a provider in the U.S. of temporary traffic control devices on a rental basis, pavement marking and sign installation services. Roadsafe's customers consist of contractors, state and local departments of transportation and other agencies and railroad and utility companies engaged in highway and street construction and maintenance. Roadsafe also operates a studio equipment rental business engaged in the rental of aerial lift and other high-reach equipment for feature film, episodic television, commercials and video production in the greater Los Angeles area and in Albuquerque, New Mexico. RoadSafe Traffic Systems is based in Chicago, Illinois.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-15 Odin

Rocklin, California, United States

Odin provides geotechnical construction, environmental remediation, levee and dam rehabilitation, mechanical dredging, habitat and wetland reconstruction, and disaster recovery to clients in both the public and private sectors. Odin is based in Rocklin, California.

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