M&A Deal Summary

Orchestra Acquires SGPR

On October 28, 2024, Orchestra acquired marketing company SGPR

Acquisition Highlights
  • This is Orchestra’s 3rd transaction in the Marketing sector.
  • This is Orchestra’s 4th transaction in the United States.
  • This is Orchestra’s 3rd transaction in New York.

M&A Deal Summary
Date 2024-10-28
Target SGPR
Sector Marketing
Buyer(s) Orchestra
Deal Type Add-on Acquisition

Target

SGPR

New York, New York, United States
SGPR is a creatively-driven communications agency that partners with companies including fast-growth startups and Fortune 100’s alike to drive cultural relevance through earned media, experiential activations, and social influence. SGPR was founded in 2010 and is based in New York City.

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Buyer(S) 1

Buyer

Orchestra

New York, New York, United States
Category Company
Founded 2005
Sector Marketing
DESCRIPTION

Orchestra is an independent strategic communication, public relations, consulting, and digital advertising firm. Orchestra was founded in 2005 and is based in New York City.

DEAL STATS #
Overall 4 of 4
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 4 of 4
State (New York) 3 of 3
Country (United States) 4 of 4
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-12-04 Message Lab

Oakland, California, United States

Message Lab is a content marketing agency that combines journalism, editorial experiences, and content intelligence to help organizations forge meaningful relationships with the people they most need to reach with credible, relevant, and effective communications. The company uses the tradecraft of journalism to help clients find the most relevant topics and angles for their content and tell stories that are interesting to people. Message Lab is based in Oakland, California.

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