M&A Deal Summary

Oracle Acquires Datalogix Holdings

On December 22, 2014, Oracle acquired internet software and services company Datalogix Holdings

Acquisition Highlights
  • This is Oracle’s 19th transaction in the Internet Software and Services sector.
  • This is Oracle’s 91st transaction in the United States.
  • This is Oracle’s 4th transaction in Colorado.

M&A Deal Summary
Date 2014-12-22
Target Datalogix Holdings
Sector Internet Software and Services
Buyer(s) Oracle
Deal Type Add-on Acquisition

Target

Datalogix Holdings

Westminster, Colorado, United States
Datalogix connects offline purchasing data to digital media to improve audience targeting and measure sales impact. Datalogix aggregates and provides insights on over $2 trillion in consumer spending to deliver purchase-based targeting and drive more sales.

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Buyer(S) 1

Buyer

Oracle

Austin, Texas, United States
Category Company
Founded 1977
Sector Software
Employees159,000
Revenue 53.0B USD (2024)
DESCRIPTION
Oracle's headquarters in Austin, Texas.
Oracle's headquarters in Austin, Texas.

Oracle provides products and services that address corporate information technology (IT) environments including applications, platforms, and infrastructure. Oracle's products and services are available to customers via cloud computing or on-premises deployment models. Products include database and middleware software, application software, cloud infrastructure software and hardware systems (Oracle Engineered Systems, servers, storage, networking and industry specific products), along with support and related services. Oracle was formed in 1977 and is based in Austin, Texas.

DEAL STATS #
Overall 104 of 132
Sector (Internet Software and Services) 19 of 34
Type (Add-on Acquisition) 97 of 124
State (Colorado) 4 of 4
Country (United States) 91 of 114
Year (2014) 8 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-14 Front Porch Digital

Boulder, Colorado, United States

Front Porch Digital is a provider of content storage management solutions that help companies migrate, manage, and monetize large-scale media assets.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-20 Maxymiser

New York, New York, United States

Maxymiser, Inc. is a provider of online customer experience optimization solutions.

Buy -
Mergr

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