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Optimove is a Customer Marketing Cloud, helps over 200 brands drive their entire customer marketing operation. The Optimove retention automation software helps marketers maximize customer spend, engagement, retention and lifetime value. It does this by automating the execution, analysis and optimization of continuously-improving personalized multi-channel customer marketing campaigns. Optimove’s unique customer modeling, predictive microsegmentation and campaign automation technologies are rolled into an intuitive Web user interface, making it easy and enjoyable for marketers to excel at their craft. Optimove was formed in 2009 and is based in Tel Aviv, Israel.
| DEAL STATS | # |
|---|---|
| Overall | 4 of 4 |
| Sector: Internet Software and Services M&A | 1 of 1 |
| Type: Add-on Acquisition M&A Deals | 3 of 3 |
| Country: United Kingdom M&A | 2 of 2 |
| Year: 2022 M&A | 2 of 2 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2022-03-29 |
Kumulos
Dundee, North Carolina, United Kingdom Kumulos is a provider of a personalized messaging platform for mobile applications. Features include Omni-channel messaging, user, behavior & location-based segmentation and targeting, automation and scripting engine, analytics and campaign reporting, user experience monitoring & RESTful transactional APIs. Kumulos was founded in 2011 and is based in Dundee, Scotland. |
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