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  5. Optimizon Acquires Marketplace AMP

M&A Deal Summary

Optimizon Acquires Marketplace AMP

On September 19, 2023, Optimizon acquired digital media company Marketplace AMP

Acquisition Highlights
  • This is Optimizon’s 1st transaction in the Digital Media sector.
  • This is Optimizon’s 2nd transaction in the United Kingdom.

M&A Deal Summary
Date 2023-09-19
Target Marketplace AMP
Sector Digital Media
Buyer(s) Optimizon
Deal Type Add-on Acquisition

Target

Marketplace AMP

Cambridge, United Kingdom
Marketplace AMP is a specialist fmcg amazon agency focusing on food and drink, health and hygiene, pet care and home. Marketplace AMP was founded in 2004 and is based in Cambridge, United Kingdom.

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Buyer(S) 1

Buyer

Optimizon

London, United Kingdom
Category Company
Sector Digital Media
DESCRIPTION

Optimizon is an operator of a marketplace agency with experience in Amazon and eBay, both as sellers and employees. Optimizon is based in London, United Kingdom.

DEAL STATS #
Overall 2 of 2
Sector: Digital Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 2 of 2
Year: 2023 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-19 Nozzle

Oxon, United Kingdom

Nozzle is an e-commerce and advertising optimisation platform for Amazon. Nozzle is based in Oxon, United Kingdom.

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