M&A Deal Summary

OptimizeRx Acquires EvinceMed

On March 15, 2022, OptimizeRx acquired information technology company EvinceMed

Acquisition Highlights
  • This is OptimizeRx’s 2nd transaction in the Information Technology sector.
  • This is OptimizeRx’s 3rd transaction in the United States.
  • This is OptimizeRx’s 1st transaction in Nevada.

M&A Deal Summary

Date 2022-03-15
Target EvinceMed
Sector Information Technology
Buyer(s) OptimizeRx
Deal Type Add-on Acquisition

Target

EvinceMed

Las Vegas, Nevada, United States
EvinceMed delivers end-to-end automation of the specialty prescribing process, enabling customers to significantly accelerate time to therapy for patients and eliminate unnecessary costs for health plans and providers. EvinceMed was founded in 2015 and is based in Las Vegas, Nevada.

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Buyer(S) 1

Buyer

OptimizeRx

Waltham, Massachusetts, United States

Category Company
Founded 2006
Sector Information Technology
Employees135
Revenue 71M USD (2023)
DESCRIPTION

OptimizeRx is the best-in-class health technology company enabling care-focused engagement between life sciences organizations, healthcare providers, and patients at critical junctures throughout the patient care journey. OptimizeRx was founded in 2006 and is based in Rochester, Michigan.


DEAL STATS #
Overall 3 of 4
Sector (Information Technology) 2 of 2
Type (Add-on Acquisition) 3 of 4
State (Nevada) 1 of 1
Country (United States) 3 of 4
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-09-05 RMDY Health

East Rockaway, New York, United States

RMDY Health is a provider of collaborative digital therapeutics SaaS solutions for the healthcare industry. Its SaaS platform offers a complete digital framework to help life science and healthcare stakeholders rapidly and effortlessly design and launch their own white-label collaborative digital care and patient support programs. RMDY Health was founded in 1999 and is based in East Rockaway, New York.

Buy $16M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-12 Medicx Health

Scottsdale, Arizona, United States

Medicx is a healthcare consumer-focused omnichannel marketing and analytics company. Medicx uniquely supports brand and agency clients to plan optimized audience targets, execute efficient omni-channel engagement, as well as measure performance across all channels in a single closed-loop and privacy-compliant environment. Medicx was founded in 2006 and is based in Scottsdale, Arizona.

Buy $95M