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M&A Deal Summary

Optimizely Acquires optivo

On October 4, 2016, Optimizely acquired marketing company optivo from Deutsche Post

Acquisition Highlights
  • This is Optimizely’s 1st transaction in the Marketing sector.
  • This is Optimizely’s 1st transaction in Germany.

M&A Deal Summary
Date 2016-10-04
Target optivo
Sector Marketing
Buyer(s) Optimizely
Sellers(s) Deutsche Post
Deal Type Divestiture

Target

optivo

Berlin, Germany
optivo GmbH is a provider of omnichannel campaign management and customer intelligence solutions. Optivo's omnichannel solutions and services empower marketers to create, orchestrate, execute and measure campaigns based on a rich and continual dialogue with customers via email, print, push, SMS, fax, web and beyond. By delivering contextually relevant customer experiences continuously via multi-dimensional segmentation, Optivo clients increase effectiveness of campaigns, conversions and sales while building a foundation for long term customer loyalty.

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Buyer(S) 1

Buyer

Optimizely

New York City, New York, United States
Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.

DEAL STATS #
Overall 6 of 9
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-31 Peerius

London, United Kingdom

Peerius Ltd. is a provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called autonomous personalization.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-18 Idio

London, United Kingdom

Idio Ltd. is a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations. Idio was founded in 2006 and is based in London, United Kingdom.

Buy -

Seller(S) 1

SELLER

Deutsche Post

Bonn, Germany
Category Company
Sector Transportation
Employees594,879
Revenue 84.2B EUR (2024)
DESCRIPTION

DHL Group is a logistics company that connects people and markets and is an enabler of global trade. It is focused on accelerating sustainable growth in its profitable core logistics businesses and Group growth initiatives. Deutsche Post is based in Bonn, Germany.

DEAL STATS #
Overall 3 of 4
Sector: Marketing M&A 1 of 2
Type: Divestiture M&A Deals 3 of 4
Country: Germany M&A 3 of 3
Year: 2016 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-28 UK Mail Group

Slough, United Kingdom

UK Mail Group Plc is an independent parcels, mail and logistics services company within the UK, offering quality, yet affordable, delivery solutions both locally and worldwide. UK Mail Group Plc was established in 1971 and is headquartered in Slough, England.

Buy £243M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-24 Tag

Norwich, United Kingdom

Tag is a provider of marketing and communications supply chain services. Tag helps organizations transform business processes, enhance customer conversations and realize the potential of their brands. Tag was founded in 1820 and is based in Norwich, United Kingdom.

Sell -
Mergr

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