M&A Deal Summary

Optimizely Acquires Optimizely

On September 3, 2020, Optimizely acquired internet software and services company Optimizely

Acquisition Highlights
  • This is Optimizely’s 3rd transaction in the Internet Software and Services sector.
  • This is Optimizely’s 4th transaction in the United States.
  • This is Optimizely’s 1st transaction in New York.

M&A Deal Summary

Date 2020-09-03
Target Optimizely
Sector Internet Software and Services
Buyer(s) Optimizely
Deal Type Add-on Acquisition
Advisor(s) Goldman Sachs (Financial)

Target

Optimizely

New York City, New York, United States
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.
Optimizely is a website optimization platform that provides A/B testing, multivariate testing and website personalization services for businesses. Optimizely was founded in 2009 and is based in New York City, New York.

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Buyer(S) 1

Buyer

Optimizely

New York City, New York, United States

Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.


DEAL STATS #
Overall 9 of 9
Sector: Internet Software and Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 7 of 7
State: New York M&A 1 of 1
Country: United States M&A 4 of 4
Year: 2020 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-12-16 Insite Software Solutions

Minneapolis, Minnesota, United States

Insite Software Solutions, Inc. is a provider of powerful digital commerce solutions architected for manufacturers and distributors. The InsiteCommerce® suite of products goes beyond commerce to connect people, products and channels for a rich, omnichannel experience. We believe eCommerce is more than a website. It’s about transforming your business and delivering a best-in-class experience for your customers, partners and sales team. With more fully-supported, native, B2B capabilities out-of-the-box than any other platform in the marketplace, paired with built-in extensibility, Insite delivers digital commerce without compromise.

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