M&A Deal Summary

Optimizely Acquires Welcome

On December 1, 2021, Optimizely acquired software company Welcome from FTV Capital and Escalate Capital

Acquisition Highlights
  • This is Optimizely’s 4th transaction in the Software sector.
  • This is Optimizely’s 3rd transaction in the United States.
  • This is Optimizely’s 1st transaction in New York.

M&A Deal Summary

Date 2021-12-01
Target Welcome
Sector Software
Buyer(s) Optimizely
Sellers(s) FTV Capital
Escalate Capital
Deal Type Add-on Acquisition

Target

Welcome

New York, New York, United States
Welcome is a marketing orchestration platform marketing management software that was purpose-built for the complexities of modern marketing, helping the world's best teams work better, together, and transform how they manage the end-to-end marketing lifecycle. Welcome was founded in 2008 and is based in New York City.

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Buyer(S) 1

Buyer

Optimizely

New York, New York, United States

Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.

Optimizely is a website optimization platform that provides A/B testing, multivariate testing and website personalization services for businesses. Optimizely was formed in 2009 and is based in New York.


DEAL STATS #
Overall 4 of 5
Sector (Software) 4 of 5
Type (Add-on Acquisition) 4 of 5
State (New York) 1 of 1
Country (United States) 3 of 4
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-22 Zaius

Boston, Massachusetts, United States

Zaius is a customer data platform (CDP), bringing the context of the customer to the experience creation and optimization process of digital experiences. Zaius was founded in 2012 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-30 NetSpring

Redwood City, California, United States

NetSpring provides next-generation, warehouse-native Product & Customer Journey Analytics with the analytical power of Business Intelligence (BI). NetSpring was formed in 2019 and is based in Redwood City, California.

Buy -

Seller(S) 2

SELLER

FTV Capital

San Francisco, California, United States

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1998
PE ASSETS 6.2B USD
Size Large
Type Sector Agnostic
DESCRIPTION

FTV Capital is a multi-stage private equity firm focused on providing capital to high-growth companies. FTV generally seeks to invest in software, business services, and financial services companies which enable financial institutions to expand and to operate more efficiently. Investment proceeds are typically used to fund rapid organic growth, provide shareholder liquidity, pursue add-on acquisitions, or acquire divestitures. FTV prefers to act as the lead or control investor and targets equity commitments of $10 to $85 million per transaction. FTV Capital was established in 1998 and was formerly known as FTVentures. FTV Capital is based in San Francisco with an additional office in New York City.


DEAL STATS #
Overall 52 of 61
Sector (Software) 12 of 15
Type (Add-on Acquisition) 34 of 39
State (New York) 6 of 8
Country (United States) 48 of 54
Year (2021) 7 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-11-23 Luma Health

San Mateo, California, United States

Luma Health is a comprehensive patient engagement platform that accelerating the digital transformation in healthcare by delivering digital health solutions that drive patient engagement and continuous care, empowering thousands of providers and more than 30 million patients across the United States today. Luma Health was founded in 2015 and is based in San Mateo California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-19 Gale Healthcare Solutions

Tampa, Florida, United States

Gale Healthcare Solutions offers a technology-based marketplace to address the national nursing shortage. The company is focused on bringing healthcare facilities on-demand workforce solutions for recruiting, credentialing, scheduling, time and attendance, communications, and pay. Gale Healthcare Solutions was formed in 2016 and is based in Tampa, Florida.

Buy -
SELLER

Escalate Capital

Austin, Texas, United States

Investor Investor Investor Investor Investor


Category Mezzanine Finance Firm
Founded 2005
PE ASSETS 830M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Escalate Capital Partners is a private investment firm focused on providing capital to expansion and late-stage companies. The Firm focuses its investment activity within the technology, life sciences, and service-based industries. Prospective financing solutions include senior, subordinated and mezzanine debt. Escalate's target investment size is $5 to $30 million. Escalate Capital Partners has offices in Menlo Park, California and Austin, Texas.


DEAL STATS #
Overall 31 of 37
Sector (Software) 6 of 9
Type (Add-on Acquisition) 18 of 24
State (New York) 4 of 5
Country (United States) 31 of 37
Year (2021) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-06 ThreatQuotient

Reston, Virginia, United States

ThreatQuotient improves security operations by fusing together data sources, tools & teams to accelerate threat detection & response. ThreatQuotient’s data-driven security operations platform helps teams prioritize, automate & collaborate on security incidents; enables more focused decision making; & maximizes limited resources by integrating existing processes & technologies into a unified workspace. ThreatQuotient was founded in 2013 and is based in Reston, Virginia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-20 IDX

Portland, Oregon, United States

IDX is a provider of identity protection and data breach services for companies and individuals throughout the U.S. ID Experts combine consumer-centric software and concierge-style professional services in serving organizations across government, healthcare, commercial enterprises, financial institutions, and higher education. IDX was founded in 2003 and is based in Portland, Oregon.

Sell -