M&A Deal Summary

Optimizely Acquires NetSpring

On September 30, 2024, Optimizely acquired software company NetSpring

Acquisition Highlights
  • This is Optimizely’s 5th transaction in the Software sector.
  • This is Optimizely’s 4th transaction in the United States.
  • This is Optimizely’s 1st transaction in California.

M&A Deal Summary
Date 2024-09-30
Target NetSpring
Sector Software
Buyer(s) Optimizely
Deal Type Add-on Acquisition

Target

NetSpring

Redwood City, California, United States
NetSpring provides next-generation, warehouse-native Product & Customer Journey Analytics with the analytical power of Business Intelligence (BI). NetSpring was formed in 2019 and is based in Redwood City, California.

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Buyer(S) 1

Buyer

Optimizely

New York, New York, United States
Category Company
Founded 2009
Sector Internet Software and Services
DESCRIPTION
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.
Entrance to Optimizely's corporate headquarters in downtown San Francisco, California.

Optimizely is a website optimization platform that provides A/B testing, multivariate testing and website personalization services for businesses. Optimizely was formed in 2009 and is based in New York.

DEAL STATS #
Overall 5 of 5
Sector (Software) 5 of 5
Type (Add-on Acquisition) 5 of 5
State (California) 1 of 1
Country (United States) 4 of 4
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-01 Welcome

New York, New York, United States

Welcome is a marketing orchestration platform marketing management software that was purpose-built for the complexities of modern marketing, helping the world's best teams work better, together, and transform how they manage the end-to-end marketing lifecycle. Welcome was founded in 2008 and is based in New York City.

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