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  6. Optimizely Acquires Insite Software Solutions

M&A Deal Summary

Optimizely Acquires Insite Software Solutions

On December 16, 2019, Optimizely acquired software company Insite Software Solutions

Acquisition Highlights
  • This is Optimizely’s 3rd transaction in the Software sector.
  • This is Optimizely’s 3rd transaction in the United States.
  • This is Optimizely’s 1st transaction in Minnesota.

M&A Deal Summary
Date 2019-12-16
Target Insite Software Solutions
Sector Software
Buyer(s) Optimizely
Deal Type Add-on Acquisition
Advisor(s) Canaccord Genuity (Financial)

Target

Insite Software Solutions

Minneapolis, Minnesota, United States
Insite Software Solutions, Inc. is a provider of powerful digital commerce solutions architected for manufacturers and distributors. The InsiteCommerce® suite of products goes beyond commerce to connect people, products and channels for a rich, omnichannel experience. We believe eCommerce is more than a website. It’s about transforming your business and delivering a best-in-class experience for your customers, partners and sales team. With more fully-supported, native, B2B capabilities out-of-the-box than any other platform in the marketplace, paired with built-in extensibility, Insite delivers digital commerce without compromise.

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Buyer(S) 1

Buyer

Optimizely

New York City, New York, United States
Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.

DEAL STATS #
Overall 8 of 9
Sector: Software M&A 3 of 3
Type: Add-on Acquisition M&A Deals 6 of 7
State: Minnesota M&A 1 of 1
Country: United States M&A 3 of 4
Year: 2019 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-11-18 Idio

London, United Kingdom

Idio Ltd. is a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations. Idio was founded in 2006 and is based in London, United Kingdom.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-09-03 Optimizely

New York City, New York, United States

Optimizely is a website optimization platform that provides A/B testing, multivariate testing and website personalization services for businesses. Optimizely was founded in 2009 and is based in New York City, New York.

Buy -
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