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  5. Optimizely Acquires Euroling AB

M&A Deal Summary

Optimizely Acquires Euroling AB

On May 6, 2013, Optimizely acquired internet software and services company Euroling AB

Acquisition Highlights
  • This is Optimizely’s 1st transaction in the Internet Software and Services sector.
  • This is Optimizely’s 1st transaction in Sweden.

M&A Deal Summary
Date 2013-05-06
Target Euroling AB
Sector Internet Software and Services
Buyer(s) Optimizely
Deal Type Add-on Acquisition

Target

Euroling AB

Stockholm, Sweden
Euroling AB SiteSeeker a search engine that provides various search solutions for Web sites, intranets, and e-commerce. SiteSeeker has been used by customers in Sweden and Norway who have integrated the solution for on-site search within the Episerver platform.

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Buyer(S) 1

Buyer

Optimizely

New York City, New York, United States
Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.

DEAL STATS #
Overall 2 of 9
Sector: Internet Software and Services M&A 1 of 3
Type: Add-on Acquisition M&A Deals 2 of 7
Country: Sweden M&A 1 of 1
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-03-01 Mediachase LTD.

Beverly Hills, California, United States

Mediachase designs and builds innovative collaboration, ecommerce, and developer tool software.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-27 Ektron

Nashua, New Hampshire, United States

Ektron is a provider of digital experience management software. Ektron delivers marketer-centric solutions for the world's leading brands to drive competitive advantage and produce rapid ROI. Founded in 1998, Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.

Buy -
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