M&A Deal Summary

Optimizely Acquires EPiServer Research and Development

On September 15, 2015, Optimizely acquired information technology company EPiServer Research and Development

Acquisition Highlights
  • This is Optimizely’s 1st transaction in the Information Technology sector.
  • This is Optimizely’s 1st transaction in Vietnam.

M&A Deal Summary

Date 2015-09-15
Target EPiServer Research and Development
Sector Information Technology
Buyer(s) Optimizely
Deal Type Add-on Acquisition

Target

EPiServer Research and Development

Hanoi, Vietnam
EPiServer Research and Development Ltd. is a provider of software quality assurance (SQA) and development for EPiServer's core products, and third party add-on solution certification program.

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Buyer(S) 1

Buyer

Optimizely

New York City, New York, United States

Category Company
Founded 1994
Sector Internet Software and Services
DESCRIPTION

Optimizely provides an integrated digital experience platform (DXP) with tools for website optimization, content management, e-commerce, A/B testing, and personalization. Optimizely was founded in 1994 and is based in New York City, New York.


DEAL STATS #
Overall 4 of 9
Sector: Information Technology M&A 1 of 2
Type: Add-on Acquisition M&A Deals 3 of 7
Country: Vietnam M&A 1 of 1
Year: 2015 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-27 Ektron

Nashua, New Hampshire, United States

Ektron is a provider of digital experience management software. Ektron delivers marketer-centric solutions for the world's leading brands to drive competitive advantage and produce rapid ROI. Founded in 1998, Ektron is headquartered in the greater Boston area with offices in Australia, Singapore, and the United Kingdom.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-08-31 Peerius

London, United Kingdom

Peerius Ltd. is a provider of intelligent omnichannel personalization in the cloud, accelerating the third wave of smart personalization technology called autonomous personalization.

Buy -