M&A Deal Summary

Operative Acquires Operative Media

On November 30, 2016, Operative acquired marketing company Operative Media

Acquisition Highlights
  • This is Operative’s 1st transaction in the Marketing sector.
  • This is Operative’s 4th transaction in the United States.
  • This is Operative’s 1st transaction in New York.

M&A Deal Summary
Date 2016-11-30
Target Operative Media
Sector Marketing
Buyer(s) Operative
Deal Type Add-on Acquisition
Advisor(s) GCA Corp. (Financial)
Dentons (Legal)

Target

Operative Media

New York, New York, United States
Operative Media, Inc. is a television advertising management technology company. Their advanced TV advertising products maximize yield and streamline operations across direct and programmatic television advertising. SintecMedia systems are used by hundreds of the largest television media companies in the world.

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Buyer(S) 1

Buyer

Operative

New York, New York, United States
Category Company
Sector Software
DESCRIPTION

Operative is a provider of software solutions to the media industry. Operative is the preferred business software partner for over 150 of the world’s top media brands. No other software company brings a comparable depth of experience to create truly innovative software that performs across all platforms, revenue models, and business units. Operative is based in New York, New York.

DEAL STATS #
Overall 5 of 5
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 5 of 5
State (New York) 1 of 1
Country (United States) 4 of 4
Year (2016) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-10-20 Broadway Systems

Grand Rapids, Michigan, United States

Broadway Systems LLC is a provider of software solutions that enable cable and advanced television networks to monetize their content and maximize the value of their advertising sales.

Buy -
Mergr

Product

Company

Legal