M&A Deal Summary

OpenWeb Acquires Adyoulike

On April 12, 2022, OpenWeb acquired marketing company Adyoulike

Acquisition Highlights
  • This is OpenWeb’s 1st transaction in the Marketing sector.
  • This is OpenWeb’s 1st transaction in France.

M&A Deal Summary

Date 2022-04-12
Target Adyoulike
Sector Marketing
Buyer(s) OpenWeb
Deal Type Add-on Acquisition

Target

Adyoulike

Paris, France
Adyoulike is an omnichannel digital advertising marketplace bringing together top-tier media, unique formats, and inspiring ads, working with more than 4,000 publishers and 20,000 active advertisers. Adyoulike was formed in 2014 and is based in Paris.

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Buyer(S) 1

Buyer

OpenWeb

New York, New York, United States

Category Company
Founded 2012
Sector Internet Software and Services
Employees150
DESCRIPTION

OpenWeb is an audience relationship platform. OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 1,000 top-tier publishers, hosting more than 100 million active users each month. OpenWeb was founded in 2012 and is based in New York City.


DEAL STATS #
Overall 2 of 3
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 3
Country: France M&A 1 of 1
Year: 2022 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-19 Hive Media Group

Carlsbad, California, United States

Hive Media Group is a digital publisher and engagement platform that builds proprietary and world-class publisher technologies. Hive Media Group was founded in 2015 and is based in Carlsbad, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-06 Jeeng

Tel Aviv, Israel

Jeeng provides personalized, automated and multichannel messaging solutions allowing publishers to drive new revenue with personalized audience engagement. Jeeng was founded in 2007 and is based in Tel Aviv, Israel.

Buy -