Add-on Acquisition • Information Services

OpenBrand Acquires TraQline

On July 9, 2024, OpenBrand acquired information services company TraQline

Acquisition Context

This is OpenBrand’s 3rd transaction in the Information Services sector.
This is OpenBrand’s 3rd transaction in the United States.
This is OpenBrand’s 1st transaction in Kentucky.

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M&A Deal Summary
Date	July 9, 2024
Target	TraQline
Sector	Information Services
Buyer(s)	OpenBrand
Deal Type	Add-on Acquisition

Target Company

TraQline

Louisville, Kentucky, United States

TraQline is a provider of market share data, qualitative and quantitative research, and consumer insights. TraQline is based in Louisville, Kentucky.

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Buyer Overview 1

Buyer

OpenBrand

San Diego, California, United States

Category	Company
Sector	Information Services

DESCRIPTION

OpenBrand is a market intelligence platform powered by AI-driven insights. OpenBrand is based in San Diego, California.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Information Services	3 of 3
Type: Add-on Acquisition	3 of 3
State: Kentucky	1 of 1
Country: United States	3 of 3
Year: 2024	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-03-06	Competitive Promotion Report Marietta, Georgia, United States Competitive Promotion Report has a long history of authority in the health, beauty, and wellness market intelligence space, having enabled top brands to excel in their price and promotion, strategies. Competitive Promotion Report is based in Marietta, Georgia.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-03-06

Competitive Promotion Report

Marietta, Georgia, United States

Competitive Promotion Report has a long history of authority in the health, beauty, and wellness market intelligence space, having enabled top brands to excel in their price and promotion, strategies. Competitive Promotion Report is based in Marietta, Georgia.

Buy

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