Add-on Acquisition • Business Services

OneMagnify Acquires Splash Analytics

On May 18, 2023, OneMagnify acquired business services company Splash Analytics

Acquisition Context
  • This is OneMagnify’s 1st transaction in the Business Services sector.
  • This is OneMagnify’s 2nd transaction in the United States.
  • This is OneMagnify’s 1st transaction in Kentucky.

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M&A Deal Summary

Date May 18, 2023
Target Splash Analytics
Sector Business Services
Buyer(s) OneMagnify
Deal Type Add-on Acquisition

Target Company

Splash Analytics

Louisville, Kentucky, United States
Splash Analytics is an advanced analytics firm providing data-driven, actionable insights to clients around the globe and across multiple industries. Splash Analytics was founded in 2012 and is based in Louisville, Kentucky.
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Buyer Overview 1

Buyer

OneMagnify

Detroit, Michigan, United States

Category Company
Founded 1967
Sector Marketing
DESCRIPTION

OneMagnify is a digital marketing and analytics provider that seamlessly connects marketing, technology, and analytics to draw more meaningful insights and provide a greater impact on its clients’ business performance. OneMagnify was founded in 1967 and is based in Detroit, Michigan.


Deal Context for Buyer #
Overall 2 of 4
Sector: Business Services 1 of 1
Type: Add-on Acquisition 2 of 4
State: Kentucky 1 of 1
Country: United States 2 of 4
Year: 2023 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-05-11 RXA

Ann Arbor, Michigan, United States

RXA is a provider of data analytics and artificial intelligence solutions that help businesses unlock the true potential of their data. With a focus on machine learning, advanced algorithms, and generative AI, RXA transforms complex data sets into actionable insights, enabling companies to make smarter decisions, optimize operations, and accelerate growth. RXA is based in Ann Arbor, Michigan.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-23 Emodo

San Francisco, California, United States

Emodo is a CTV-first advertising marketplace specializing in dynamic creative and advanced audience targeting solutions. Emodo is based in San Francisco, California.

Buy -