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  6. OneMagnify Acquires Guidance

M&A Deal Summary

OneMagnify Acquires Guidance

On February 19, 2025, OneMagnify acquired internet software and services company Guidance

Acquisition Highlights
  • This is OneMagnify’s 1st transaction in the Internet Software and Services sector.
  • This is OneMagnify’s 4th transaction in the United States.
  • This is OneMagnify’s 2nd transaction in California.

M&A Deal Summary
Date 2025-02-19
Target Guidance
Sector Internet Software and Services
Buyer(s) OneMagnify
Deal Type Add-on Acquisition
Advisor(s) Canaccord Genuity (Financial)

Target

Guidance

Manhattan Beach, California, United States
Guidance provides highly customized eCommerce websites and applications for B2C and B2B brands, retailers, manufacturers, and distributors using enterprise platforms from Shopify Plus, Optimizely, Adobe Commerce, BigCommerce, and Salesforce Commerce. Guidance was formed in 1993 and is headquartered in Manhattan Beach, California.

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Buyer(S) 1

Buyer

OneMagnify

Detroit, Michigan, United States
Category Company
Founded 1967
Sector Marketing
DESCRIPTION

OneMagnify is a digital marketing and analytics provider that seamlessly connects marketing, technology, and analytics to draw more meaningful insights and provide a greater impact on its clients’ business performance. OneMagnify was founded in 1967 and is based in Detroit, Michigan.

DEAL STATS #
Overall 4 of 4
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 4 of 4
State: California M&A 2 of 2
Country: United States M&A 4 of 4
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-23 Emodo

San Francisco, California, United States

Emodo is a CTV-first advertising marketplace specializing in dynamic creative and advanced audience targeting solutions. Emodo is based in San Francisco, California.

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