Add-on Acquisition • Internet Software and Services

OneMagnify Acquires Guidance

On February 19, 2025, OneMagnify acquired internet software and services company Guidance

Acquisition Context

This is OneMagnify’s 1st transaction in the Internet Software and Services sector.
This is OneMagnify’s 4th transaction in the United States.
This is OneMagnify’s 2nd transaction in California.

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M&A Deal Summary
Date	February 19, 2025
Target	Guidance
Sector	Internet Software and Services
Buyer(s)	OneMagnify
Deal Type	Add-on Acquisition
Advisor(s)	Canaccord Genuity (Financial)

Target Company

Guidance

Manhattan Beach, California, United States

Guidance provides highly customized eCommerce websites and applications for B2C and B2B brands, retailers, manufacturers, and distributors using enterprise platforms from Shopify Plus, Optimizely, Adobe Commerce, BigCommerce, and Salesforce Commerce. Guidance was formed in 1993 and is headquartered in Manhattan Beach, California.

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Buyer Overview 1

Buyer

OneMagnify

Detroit, Michigan, United States

Category	Company
Founded	1967
Sector	Marketing

DESCRIPTION

OneMagnify is a digital marketing and analytics provider that seamlessly connects marketing, technology, and analytics to draw more meaningful insights and provide a greater impact on its clients’ business performance. OneMagnify was founded in 1967 and is based in Detroit, Michigan.

Deal Context for Buyer	#
Overall	4 of 4
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	4 of 4
State: California	2 of 2
Country: United States	4 of 4
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2024-10-23	Emodo San Francisco, California, United States Emodo is a CTV-first advertising marketplace specializing in dynamic creative and advanced audience targeting solutions. Emodo is based in San Francisco, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2024-10-23

Emodo

San Francisco, California, United States

Emodo is a CTV-first advertising marketplace specializing in dynamic creative and advanced audience targeting solutions. Emodo is based in San Francisco, California.

Buy

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