Investment Summary

One Equity Partners Invests In Vertrue

On January 23, 2007, private equity firm One Equity Partners invested in marketing company Vertrue for 800M USD

Investment Highlights
  • This is One Equity Partners’ 1st transaction in the Marketing sector.
  • This is One Equity Partners’ 4th largest (disclosed) transaction.
  • This is One Equity Partners’ 12th transaction in the United States.
  • This is One Equity Partners’ 1st transaction in Connecticut.
Investment Fate
  • Vertrue went bankrupt in 2012.

Investment Summary

Date 2007-01-23
Target Vertrue
Sector Marketing
Investor(s) One Equity Partners
Deal Type PIPE
Deal Value 800M USD

Target

Vertrue

Norwalk, Connecticut, United States
As a leading internet direct response marketing company, Vertrue partners with eCommerce companies to allow them to sell additional products and services to their customers and to enhance customer loyalty.

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Investor(S) 1

Investor

One Equity Partners

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 2001
PE ASSETS 10.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

One Equity Partners (OEP) is a private equity firm that targets buyout and growth capital investments in North America, Europe, and Asia. OEP prefers to be the lead investor and typically commits $30 to $150 million per transaction. Sectors of interest include industrial products/services, consumer, retail, chemicals, media, communications, and healthcare. One Equity Partners was formed in 2001 and spun out of JP Morgan Chase in 2015. One Equity Partners is based in New York, New York.


DEAL STATS #
Overall 17 of 139
Sector: Marketing M&A 1 of 1
Type: PIPE M&A Deals 1 of 6
State: Connecticut M&A 1 of 2
Country: United States M&A 12 of 82
Year: 2007 M&A 1 of 5
Size (of disclosed) 4 of 17
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-11-15 Expert Global Solutions

Horsham, Pennsylvania, United States

Expert Global Solutions, Inc. provides business process outsourcing (BPO) solutions to a diversified client base. Expert Global Solutions’s services include accounts receivables management and customer relationship management. Expert Global is based in Horsham, Pennsylvania.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-27 Dailycer UK

Luneburg, Germany

Leading European manufacturer of cereals, muesli and cereal bars.

Buy -