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  5. OnCell Acquires Authentic

M&A Deal Summary

OnCell Acquires Authentic

On January 11, 2019, OnCell acquired internet software and services company Authentic

Acquisition Highlights
  • This is OnCell’s 1st transaction in the Internet Software and Services sector.
  • This is OnCell’s 1st transaction in New Zealand.

M&A Deal Summary
Date 2019-01-11
Target Authentic
Sector Internet Software and Services
Buyer(s) OnCell
Deal Type Add-on Acquisition

Target

Authentic

Auckland, New Zealand
Authentic is a developer of My Tours and STQRY, a mobile tour app technology space. Authentic is based in Auckland, New Zeland.

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Buyer(S) 1

Buyer

OnCell

Pittsford, New York, United States
Category Company
Founded 2006
Sector Software
DESCRIPTION

OnCell is a provider of mobile tour technologies for museums, parks, and cultural destinations. With a variety of interactive services such as a DIY app builder, native and web apps, audio guides, beacon tours, and games. OnCell was founded in 2006 and is based in Pittsford, New York.

DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: New Zealand M&A 1 of 1
Year: 2019 M&A 1 of 1
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